It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing.
The increasing number of smartphone users and the prevalence of Web technologies may help non-traditional RM industries to control demand and to enhance revenue better than ever before. For example, mobile platforms and social commerce can be used for restaurant RM as distribution channels in the same way that hotels and airlines use online travel agencies (Lapp & Weatherford,
In this era, technology has affected the society and surroundings in many ways. Technology also helps today’s global economy to rise and meet the new leisure level. Technology is commonly known as information and communication technology (ICT) applied in the hospitality industry as important strategic asset (Cho and Olsen, 1998). The purpose of this study is to understand the role of technology played in hospitality industry and also to determine the level of knowledge of current technology in hospitality industries and also to understand its future requirement and benefits in hospitality industries. Studies shows that the usage of technology has been grown up and much more convenient to the customers, examples are self-check-in, in room check out, food service kiosk (Kasavana, March 2005).
Online booking portal driving growth for travel agencies What benefit online travel agents are getting by adopting travel technology? Technology, whether we like it or not has changed the way our world works and how we travel and make our travel bookings online. Things are now a lot more convenient and easier for ardent travelers to book their customized trips, vacations and in the same way it is easier for travel agents to serve their customers in a more structured manner, reaching out to more audience and incrementing revenues. When it comes to travel, technology has played a very important role technology dominates your day to day travelling experiences its amazing that with the click of a button, you can have a car to pick you up at your doorstep. There is a lot more to the travelling stories.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for restaurants to implement marketing campaigns.
It has revolutionized the way in which tourist make their travel decisions. The web based marketing and advertising have become a significant player in the tourism industry. It is fairly cost efficient way of promoting destinations and services. Social networking sites also additionally helps with potential travellers because now they can read about other traveller’s experiences posted or discussed in the online forums. They are able to effectively predict the estimate of how much they will be spending on certain location and such.
It has made the work of agents very easy. Not only do GDS power the content of “traditional” travel agency platforms, but they are helpful in pricing on a very dynamic and distributed basis. These systems are widely responsible for the growth of travel industry and are a stepping stone of most internet based travel services. A very important component in the Travel & Hospitality sector, it has linked providers, suppliers and consumers from all over the world. Promotional messaging serves as a productive and effective marketing tool as it alerts the agents about special discounts and travel packages and further attracts more customers.
Moreover, it is believed that Information Technology has brought lots of change in daily activities which help to save time and money as well. Impact of IT on hospitality industry has played a significant role to lead hospitality industry to success more rapidly. In this 21st century, the whole world is globalized and there is new platform of information technology (IT) and people had found a lot of advancements regarding it. This includes not only computers but also facilities for mailing services, telephone and fax networks information centers and libraries and most important one is the Internet.Information technology is playing its momentous position in the betterment of the organizations as well as managing the global ability in an environment of cultural diversity and managing global supply chain administration. IT too, has helped to redefine the vision of global corporations by
The emergence from the network has transformed the direction by which we conduct business forever. It 's introduced us nearer to customers or people, that will help with this day-to- day procedures in addition to after sales small business, permitting our companies to operate simpler or softer and switch more profit. One of the leading locations that it has made a positive change for business proprietors is within bookkeeping. You will find several benefits you receive from Outsourcing your Bookkeeping However, due to that massive availability component that the internet web world provides, it 's increasingly simple for companies to consider that one step in addition. You will find many companies discovering lots of advantages outsourcing bookkeeping procedures has.
air, water, roads is safe and suits there requirement to visit the tourism spot. Accommodation sector has seen the most positive effect of internet and technology in the tourism industry. The tourists can see the hotels, rooms and amenities provided on the internet from their home country before travelling to the foreign country. Tourists can also get information about the different seasons of tourism spot they want to visit by the effective use of information technology i.e. when the snowfall will going to happen.