Essay On Inbound Marketing
Inbound marketing is a term coined by the founder of HubSpot. This concept stipulates that companies can attract customers by providing interesting and high quality content on their websites. If the content is educational, valuable and engages directly with your target audience, then it builds awareness, trust and increases leads. Once visitors become leads, you take them through the sales funnel. After they become your customers, you can analyze the process in order to produce more desirable content and show your expertise.
There are several reasons why inbound marketing is so important for SaaS companies:
It’s affordable: Inbound marketing requires that you understand what your customers want, what are their challenges and what you should provide in order to bring them value. If you know their needs, preferences and psychology, it means that your time is efficiently invested in developing a content strategy. You can produce as much content as you want depending on your marketing budget. According to the HubSpot’s 2012 “State of Inbound Marketing” report, cost per lead by outbound marketing methods is about $350, whereas inbound marketing’s average is about $135.
There are leads generated: The more frequently you produce content, the more people will visit your website, and when they do, you should be ready to convert them
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