Research Design This study will use a qualitative, descriptive research methodology. Qualitative research can be defined as an overarching concept of several forms of research which help to illuminate and explain the meaning of phenomenon in social settings (Merriam, 1998). The data collection methodologies included in qualitative research are observations, interviews, and analysis of written documents and artifacts (Patton, 2002). The interview using the guide questions will allow for greater analysis of individual depth and detail. The case study method is the preferred choice of methodology given that it allows the researcher to explore additional avenues of information that may arise in the case study of the participating higher education institution (HEI).
Researchers will need to have a close involvement with the participants to understand their perspective and interpretation regarding on a situation or phenomenon to develop an in-depth explanation. Qualitative research is done in a wide-angle lens as subjectivity is critical to examines the breadth and depth of phenomena. It is often designs in open-ended questions in order to analyse and interpret the data. The method for qualitative research includes ethnography, interview, historical research, participant observation and textual analysis. (Brennen, 2013) With the strengths of the both qualitative research and quantitative research, triangulation research method will be conducted to enhance and validate the research.
For example, conducting interviews with sample population to understand the core of the problem domain aids in formulating right questionnaires for collecting data at a larger scale. While the first part exemplifies a qualitative setting, the second part might deal with quantitative data. Hesse-Biber (2010, p. 16), while enumerating the advantages of mixed methods' research, indicates how triangulation of methods converges both methods to solve the same problem accurately. In fact, adding the qualitative dimension to the research problem provides better insight into the core issues and complements the ongoing or pre-conceived quantitative analysis. Research design follows the chosen research strategy closely and some authors often use the words quite interchangeably.
Ethical Consideration The ethical concerns in qualitative research examination identify with the usage of educated assent and confidentiality management and probable threats to the study members. Everything these need to be tended to in the inquiry, the goals, hypothetical structures, procedures for information accumulation and spread of results. Besides, when performing immersion in the field the researcher needs to know how to perform from moral perspective part discernment, interviews and the use of sound or highlight recordings. Codes of morals underscore the source and protection of the identity of those included as examination sources. Protection suggests both the identity haziness of the individuals in the study, as the security of the information that is revealed by them, along these lines, to keep a number or an alias to respondents.
However, Corsaro wasn 't interested in turning his results into quantitative data. As quantitative data would not be robust enough to explain complex issues. for e.g. Quantitative data would not allow children to explain their choices. However, qualitative data has some disadvantages in this research.
Cooper & Schindler (2003) identified that two broad research methods are often used across various studies for logical reasoning. Two broad categories of research approaches are deductive approach and inductive approach. Research approach is usually selected by the researcher depending upon the nature of study and its specific requirements. In an inductive approach, the researcher first begins to collect relevant in accordance to the study under discussion. Once a substantial amount of data in the form of previously conducted similar studies, the researcher tries to understand the concepts and looks for patterns that could provide explanation to our identified research problem.
Research Research is defined as ‘a diligent and systematic investigation/ inquiry into a subject in order to discover or receive facts, theories and to find answers to a problem etc. Research is done when we want to find something. 2. Qualitative research Design Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior.
Task 4 In-club to produce an empirical and highly practical research , the research worker must use a combination of quantitative and qualitative approaches; the researcher must consider which of the diverse methods used in research are most appropriate for the probe and answering of the head . The option of methods and the way in which they are implemented will largely be determined by the research question , but will also be influenced by practical consideration, such as material handiness . Research may involve either empirical data (“fact” identified within a pre specified conceptual view) or conceptual data. Empirical inquiry is often adding up answer to describe situation or to test theory . Conceptual research is often development and arranging conceptual understandings The composite nature of the project can sometimes make it difficult for all aspects of a research question to be answered by a single method acting .
The consultant from LPCSL have ensures that the selected data collection methods are in connection with the chosen research designs of the project. Primary and secondary data collection will be used for this study and hopefully this would enable LPCSL to recommend CWOA on its marketing communication strategy. 3.3.1 Secondary data LPCSL will explore the literature developed by previous researchers to gather secondary data as it is the most effective way of doing so and thus enabling the researcher to improve her knowledge and understanding of the main interest topic. LPCSL will go through external sources, collecting information outside the organisation. The consultant will examine and evaluate the following theoretical literature written by: • Michael E. Porter • Philip Kotler • Christine Daymon • Immy Holloway LPCSL has conducted research on topics relevant to the project such as: brand positioning, organisational culture, shift of mission and vision, redesigning core values, competitive advantage, and marketing communication models.
After considering the objectives of the study, the research questions, the limitations and the scope, the researcher felt the appropriateness for adopting the qualitative data gathering techniques. 3.2 Research Design After examining the objective of the study, and the findings of the previous study, a qualitative method research design had been choosen because the writer of this paper thinks it will best fit the objectives of the paper and will be enough to give the full information regarding the topic and able to generate results of the implication of certain theory to the reader. The writer of this paper will conduct a quanlitave data collection through the textual analysis of both of the novels and the memoir of Roald Dahl. The writer then collected datas on how cruelty is used in the novels, both verbally and physcally and done by human beings as well as animals and magic figures. The analysis will include all related terms, such as brutality, violence, murder and torture found in both novels.