This assignment describes some best practice in protection and exploitation. WHAT IS INTELLECTUAL PROPERTY? Basically IP is to know how and is contained in the minds of your staff. In the accepted sense of an intangible asset, IP is an embodiment or instance of true IP. Intellectual property in the sense used by the most people in the business comprises some elements for examples: - trade secret, confidential
Financial assets are indirect or intangible form of investment. This means that financial assets cannot be seen,
These are regarded as intangible assets. Inventory, properties like land, buildings, equipment which are used in company are known as tangible assets. Assets are always classified according to their life span or liquidity. Current asset is anything which is consumed or sold for longer time, typically
The values of the assets belonging to a business that is alive and well are straightforward. For example, a supply of envelopes with the company's name printed on them would be valued at their cost. This would not be the case if the company were going out of business. In that case, the envelopes would be difficult to sell because the company's name is on them. When a company is going out of business, the values of the assets usually suffer because they have to be sold under unfavorable circumstances.
For example, brand names such as Nokia, Samsung, Nike, Apple, Sony, etc have value, despite the fact that value attached to them is invisible. The value lies in the brand recognition, which is an intangible concept. Thus, Intellectual property is one of the forms of intangible property which commands a material value. Intellectual property is that area of law that deals with protecting the rights of those who create original works. It is the primary source of encouragement towards investment in development of new technology.
Tangible and intangible customer experience components A customer experience is a customer’s perception of their rational physical, emotional and psychological interaction with any part of an organization. This perception affects customer behaviors and builds memories, which drive customer loyalty and affects the economic value an organization generates. When it comes to customer experience in the insurance industry there are only few touchpoints when compared to other businesses because there is less interaction between customer and the company. Mainly there are 4 phases in the touch point cycle they are pre sales phase, sales phase, post sales phase, and retention phase. Following table will describe the tangible and intangible components
Asset is anything which is owned by the entity to derive service in future and should have legally enforceable claim. As such there is no guarantee of deriving benefits from the existing Human resources in future and has no sales value like other assets. Therefore, legally, human resource is not an asset claims one school of thought. Besides, company law also does not consider it as an asset. But the other school is of the opinion that the "human
Hotels’ intangible values, which are service qualities and standards, are genuinely defined by service provided by the staff, implying that brand loyalty is vital for either guests or staff – which are also the intangible assets of such multinational hotels. Guests can feel the themes and ambiance of the hotels without staff’s verbal greetings by glancing at their uniforms. Tu, Yeh, Chuang, Chen and Hu (2011) state that guests of the multinational luxury hotels, who are comparatively less price-sensitive and more attentive to stay experience and qualities of service encounters provided by the staff they meet from the hotel entrance to the “moment” they enter the hotel rooms, they also have higher possibilities of being the loyal guests of these luxury hotel brands. They
They may not be directly related to the organisation’s strategy and do not indicate how performance may be improved. Key factors that drive successful performance in the current environment include quality of service, customer satisfaction, reliability, faster delivery and value for money. The financial results based on accounting measures focus on short-term performance and may result in myopia. Another dis-advantage in the over-reliance on financial performance measures is the possible manipulation of results to achieve financial targets. Furthermore are retrospectively obtained and tend to be focussed internally.
Adequately this services are given through many tangible concrete medium though services are intangible. Tangible abstract elements are required in order to apply marketing techniques to the services a firm provide. Backdrop of intangible property is that the properties of tourism products cannot be displayed tested or transmitted in advance. Hospitality products are for experience and it is usage of those products what is transmitted. This states that the purchased product along with the service is unique and connected to tangible products.