Integrated Marketing Communications (IMC)

The Integrated Marketing Communications (IMC) for the function of all elements is to communicate to audience or customer. The Integrated Marketing Communications (IMC) tries to implement with the various communication that have to the customer. Various communication that have various ways to send information about our product to customer such as a advertisements, brand names, websites, package designs, promotions, and visual images. 21 century, companies have all aspect communication that can attract the target audience with the way market communication the company involved in planning and implement The Integrated Marketing Communications (IMC) depend on how much factor involve, how much customer know about company and what their think

Sender as person that in from the company may be individual such as salesperson or non-personal entity such as organization itself. Sender gives the message or information in the form of word, symbol, picture or other that can deliver or reach to receiver. The encoding process must putting the information or idea into the symbolic form. This is for the sender can give message to receive in simply way. The message that give to receiver must familiar with them that can their understand that message. The encoding process the lead the deliver the message that have contain meaning of the message that man sender to give to the receiver. The channels are the method that sender use in which communication gives to receiver. The channel have two types, first is personal that direct interpersonal. Second type is non personal is the carry message without the interpersonal contact between sender and receiver. Nonpersonal always refers as mass media. Lastly the receiver that who the sender wants the message delivers gets. Receiver is customer that market target. Decoding is the process of transforming the sender message back.

The noise is the external factor that happen in communication process that cans inferred the process. That can call as the unplanned distortion or interference. The noise happens in encoding

The target audience is consisting of individuals, groups, niche markets, market segments, a general public or mass audience. This is because The Integrated Marketing Communications (IMC) must identify the audience that their want to target.

For example, in Malaysia the McDonald’s use various communication ways to spread information to customer about their product with the various form such as advertisements, websites, package designs, promotions, and visual images to increase their product sell. Their also do advertisements about their discounts promotion buy one free one their