After conducting interviews, the interviewer is required to explain the state of the interviewee with the theory. In other words, he/she need to theorize structures and processes of the phenomenon such as why the fact happened, what kind of conditions made it happen, and which factors made it happen at the level of theories. The reason grounded theory approach was chosen was it assists the process of theorizing and categorizing collected data coherently and precisely. In order to analyze the date with grounded theory approach, at first, the date should be divided into a small group from the context and named to each group. Second, each small group will be re-categorized into some groups which have similarities.
Focus groups are a good example of a semi-structured interview and are also considered to be a type of qualitative research. Focus groups are usually informal discussions amongst eight or twelve participants. It is unstructured and guided by a researcher to keep the group from on track not to steer away from the primary topic; the researcher also encourages participants to answer questions to the related topic in their own words and to elaborate on their responses. (Joseph et al, 2003, 135) not in the bibliography Our research study will focus on a semi-structured interview approach, where a semi structured questionnaire will be drafted to gather information from the interviewee. This questionnaire will be used as our data collection tool in order to collect information on the alternative burial methods offered by the City of Cape Town in the southern sub district and how government will go about implementing these alternatives to the public.
In-depth interviews these refer to the qualitative research techniques that involve carrying out of intensive individual interviews on a small number of respondents by exploring their perspectives on a particular idea situation or program. The semi-structured interviews are types of interview where the interviewer has various predetermined questions that are going to be asked the respondents. At the same time he or she may ask additional unplanned questions in order to seek
Acknowledge new issues as one works through the transcripts and the other one have to be disciplined and discern. Through the Interpretative Phenomenological Analysis (IPA), the researchers were able to distinguish the similarities and differences of the co-researchers’
The method I have adopted to interact is Face to face interview. Face to face is a direct and very good attempt to get valid & reliable results as we can also observe the respondent’s reaction while answering the questions. The questions I asked while having face to face interview were the same which I have included in the questionnaire but in a detailed manner. I was able to ask some more questions related to the previously asked question and thus could gather more detailed information. I observed the verbal & non-verbal behavior of the respondents and was able to obtain personal information of the respondent.
A qualitative method was used to gather data. The interviewer developed a qualitative interview questionnaire that consisted of structured interviews aimed at generating qualitative data. This data, known as descriptive data, are the values of which cannot be measured numerically but can be distinguished by classifying into sets. After collection, the data was consolidated, interpreted and analysed. Data and information will be presented using point themes to allow users have a reliable presentation from all points of view.
The data collection and analysis will be guided primarily by a grounded theory from an inductive perspective. Therefore, the research findings is dependent on the collection, examination and process of all data. The research question has its descriptive nature. According to Lincoln and Guba(1985), qualitative research and quantitative research should be judged by different criteria. The trustworthiness of quantitative researches comprises of reliability, objectivity and internal and external validity while qualitative
This approach is relevant because the current study aims to determine the influence of relationship intention on satisfaction, loyalty and retention following service recovery through identifying relationships between variables and determining whether differences between groups (such as respondents with low, moderate and high relationship intentions) exist. Research can be carried out by means of either (or both) qualitative and quantitative research. It is common practice to use qualitative research to support quantitative research (Bahl & Milne, 2006:217; Zikmund & Babin, 2010:132). Qualitative research involves observing what people do and say, is a form of systematic empirical enquiry into meaning, and is used for gaining insight into a specific domain from a small group of individuals (Burns & Bush, 2006:202; Parasuraman, Grewal & Krishnan, 2007:178; Shank, 2006:4). Quantitative research, on the other hand, is defined as the use of structured questions in which the response options have been predetermined and the primary data is collected from a large number of individuals.
Epistemology justifies and evaluate while modifying methodology which in-turns guides and evaluates methods. Methods produces data which when properly analyze, has the potential to forms the basis of knowledge. Together, the three components justifies and
2000, p.428) stated that the Qualitative research methods are interpretative and plan to make a depth of understanding. The foundations of these qualitative methods are on words, perceptions, feelings etc. instead of numbers they include experiments, interview, and focus groups and questionnaires with open ended questions. A qualitative research is a categorize vision, images, forms and structures in various media, as well as spoken and printed word and recorded sound into qualitative data collection method. (Polonsky and Waller, 2005, p.126) This study centered on the qualitative type of research.