Importance Of Logistics In E-Commerce

Value chain analysis is a set of inter - linked value creating activities performed by the organisation that begin with inputs, go through processing and continue up to outputs manufactured to customers. It is the set of activities that creates additional value for the customer. Value chain plays a central role in improving cost efficiency, quality and customer responsiveness. Each activity in the value chain adds to the value of product in each process from its creation to delivery. According to Porter’s value chain analysis company activities are divided in Primary and Supportive activities. Primary activities are directly related to creation of product, process sale and services. Supportive activities are provided to sustain primary activities. For a worldwide retail outlet like Target to add a value on its product depend upon the continuous supply of cost effective merchandise and add value to the costumers.

In Lugus principle, there are three groups of principles. In the first principle is ‘looking back ' which means understanding the external drivers for change. Follow by the second principle is ‘looking inside ' basically, analysis the internal and external changes of the company. Lastly, the third principle is ‘looking forward ' which consider to oversee the external changes and managing it.

More specifically, as strengths of a company it may consider the marketing plan, the management and the evolution of technology. The Internet Marketing plays one of the most important roles because using the Internet to market and share music is a way to reach a deal with recording label and earn millions for that. Free online promotion brings money in companies and help musicians and artist to start their career and become popular. Record labels dominate in the music industry and provide the opportunity in artists to make contracts for a lot of

Etsy main business model focuses on connecting the consumer to the crafter. Products on Etsy are unique, handmade or vintage crafts. Products are displayed in artistic styles rather than in more commercial catalogue styles. Sellers on Etsy include part time sellers, hobbyists, professional artists and full time sellers. Two key areas have made the Etsy business model a success. Community Engagement: Sellers create personalized stores that encourage authenticity, reliability and a way to do business in a friendly and sustainable manner. New Tools and Educational Material to Support Sellers: Through Etsy created tools and guides as well as support from the community, there is always an effort

Websites are marketing and sales investments which are never completed and they require constant attention, modification and up keep to ensure they deliver the best feedback to the owner. With this in mind it’s important that the Floatcart CEO understand there are certain aspects and features of the company websites which would require constant up gradation and improvements. Websites are never complete and must be serviced always to ensure they remain optimized and visible to search engines as well as comfortable for the consumer or user to access and navigate.

Abstract : Many factors determine the success of an e-commerce business like the location of launch, products, customer trust and satisfaction, good customer retention etc. Although a plethora of research has determined that there is no one particular way that ensures whether an e-commerce business will be a success or not. The purpose of this study is to understand the Indian market for a particular type of product, understand the demand and scope of the product in a niche segment. Also to elucidate the concepts of customer loyalty and various aspects of customer satisfaction and customer trust.

The constant innovation and patenting so customers can get better product each year, because in the marketing industries parts can be copied

For the new marketing opportunity and in relation to the product or service, answer the following questions?

One retailer wants everything to be tamper-labeled. Another requires small counter displays. A third requests the development and assembly of 100,000 pieces into eight-piece kits. Through it all, the focus has to be on the core consumers—educated, youthful-spirited young women.

Addey, (2001) argue that the quality management system is successful manage the planning stage of the firm, which improves defining the goals for the company which including product or services the firm will offering to the customer. Then, the system will deal with all process from sales services or product to the consumers. Yum! Brands company website ensures the unified quality management of food, suppliers, restaurant food and products that consumers provide. Yum! Brands have a highly reliable quality management system which supports the company to achieve mission and vision (Yumcsr.com, 2018). The main goal of applying the quality management system to enhance the performance, increase customer satisfaction and educate employees in frim for the concept of the quality management system (Yum.com, 2018).

The longer your company can retain its customers, the greater the value of each customer you acquire. The key to retaining customers is extremely simple: deliver value, and provide a great experience that makes customers want to stay with you and recommend you.

Businesses can incentivize their customers to come more often by creating a tiered loyalty system. Up to 4 different tiers can be created, and can be named as per the brand wishes. Loylap uses their existing loyalty data analytics engines to assess where the ideal cut offs for each tier will be placed, ensuring maximum effectiveness for the business system.

According to above chart, the first step create urgency is the initial stage of identifying the need of change and make sense about it among the employees.

Marketing strategies is a thoughtful analysis of a product and the target market to design a series of strategies focusing on the competencies while ensuring to overcome the weaknesses of the product. The core purpose behind devising marketing strategies for any product is to fulfil the marketing objectives or goals set by the organization for the promotion and sales of a product.

E-commerce is growing faster than any other retail sector and is being embraced by more people every day. However, retailers are definitely not obsolete. In truth, statistics have shown that around 90% of sales still take place in retail stores, whereas online sales only make up to 10 % with an expected increase of 15% annually. This essay will focus on the development of e-tail trends and what their benefits and drawbacks are. For coherence, my argumentation will concentrate on 3 factors; starting with a closer look at the convenient aspects of e-tail, followed by the availability of goods and lastly looking at prices/costs. For clarification, I will define the terms e-tail and retail. Retail refers to the sale of products directly to the