Importance Of Logos

Importance of Logo for Your Business

The instant image that comes to our mind when we think of McDonald’s is not the iconic big Mac burger but the golden M-shaped arch. Have you ever contemplated on why is that when a burger is loved so much all around the world, it doesn’t come to our mind when we think about its brand? Such is the beauty of logo. Try thinking about any famous brand and the first image which flashes in our mind is the logo of that organization and not products or services. A logo is how a business is recognized. Logos reflect the personality, values and principles of a business. In short, a logo is shorthand of a brand. It is an emblematic insignia through which an organization tells its story.

A powerful marketing tool,

Find a Purpose

Before you opt for a logo, always think about the identity which you want to project. A logo is the face of the business and an ingenious logo can project a positive image of the organization. Actually a creative logo can not only project the positive image but provide an affirmative aura to the business itself. Choose a logo which conveys your core brand and values. A logo should communicate the right message and align with the principles of the organization. Depending on the kind of business you are in, your logo should reflect the generic and specific tenets of your core competency.

Principles of Design

With a myriad option for colours, typography, visual elements and other aspects of a logo, it is very easy to get carried away. The market is rife with logos which stick out like a sore thumb against their organization. A good logo is good only until it gels seamlessly with the other aspects of your businesses. A rainbow coloured logo with Comic Sans font may be a good option for a playschool but it would cast a very bad image for a serious business. Similarly a school logo needs to portray playful and learning aspect of the institution and a designer logo with dark shades would look bizarre in that case. A well-made logo projects a sense of meaning about its organization. For instance, most tech organizations tend to opt for angular logos to denote

A good logo contributes to the success of a business when it coheres with other aspects of an organization effort. A subpar logo projects incompetence and may be a turn off to potential clients. However, even an elegant logo can fail if surrounded by conflicting elements and erratic fonts. A logo is a basic entity of an organization and all the perceptible and intangible elements of the brand should have similar guidelines to avoid any