Importance Of MICE In Tourism

The term "MICE" in travel & Tourism is for Meetings,
Incentives, Conferences and Exhibitions. It refers to a specialized tourism dedicated to planning, booking and facilitating conferences, seminars & other events. Sometimes the meetings or events industry, MICE travel involves a number of components. They include corporate meetings & convention departments of hotels, food and beverage managers; conference centers or cruise ships; logistics firms; private tour operators and transfer companies; incentive houses; professional trade organizations; tourism boards, tourism associations and travel-selling professionals. Because of the organizations and planning involved travel sellers specializing in MICE are usually affiliated with large corporate

▸ MOT, along with the centers should promote India`s image as a MICE Destination overseas through prominent media and publicity campaigns.
▸ Government should also implement strict safety and security measures for tourists.
CHALLENGES
Conclusion:
MICE is the important for tourism development today. MICE is something that every destination is trying to develop. Almost every country in the world has recognized the importance of
MICE financially as well as impact wise. MICE generate a huge amount of revenue that stands more than any other ordinary tourism. It is also seen that comparatively MICE leaves lesser impacts on the host destination than any other touristic activity.
Almost every country in the world is trying to project itself as a destination that can give the business travelers the best. Most of the countries are trying to do exhibitions and events year round to offset the seasonality of tourism. In this way MICE is an activity that every country should promote in order to generate revenue the year round and leave lesser impacts. India has a huge potential in MICE tourism, the only thing is to promote and develop its MICE