Four Types Of Market Research

Market research is a necessary tool for the exercise of the planet. We can say that this type of research on the analysis of changes in the environment and consumer actions. Can generate a diagnosis about resources, opportunities, strengths, capabilities, weaknesses and threats ( SWOT ) of an organization.

Market research refers to the "objective and systematic in which the information to assist in making marketing decisions is generated process." "Specifying the required information, the design included method of collecting information, administration and implementation of data collection, analysis of results and communicating their findings and implications. "

As has been proven, market research consists of tools and techniques that when

From analysis techniques and data collection, four major types of studies are recognized market research

Types of market research:

It is a sub-function of marketing that allows the company to obtain the information necessary to establish: policies, objectives, plans and best suited to their interests strategies. This activity is also called market research.

MARKET RESEARCH:

Qualitative research

It is exploratory research that aims primarily to determine various aspects of human behavior, such as motivations, attitudes, intentions, beliefs, likes, dislikes and preferences.The people who are given an investigation represent segments that target any product or service , so research subjects vary from one to another, so that the profiles (are delimited geographic , demographic , psychological , etc.) of each specific group of people.

The techniques used in this research are called qualitative

It is posing as a customer to obtain information from the environment. The difference with the prior art, is that the end always purchase consolidates to study the post-sale (guarantees, subsequent care, experience the product or service) event in order to assess the competition.

• Pseudo : Researcher explores its environment to evaluate the components. Here, posing as a customer like any other, and unlike other investigative techniques, the researcher involves making the purchase, making objections about the product or service to see the response of competition to a customer, but ultimately never consolidates purchase. This technique allows us the vast competitive analysis. From customer service, to the order of shelves or decoration of a place.

• Observation In Situ ( In situ ) A variant of the above techniques, is intended exploration and description of environments. It means enter a space or social situation, and maintain an active role, pending details, events, events and interactions. The investigator serves only as an