Marketing Budget Analysis

The first suggestion to overcome the business weakness of lack of marketing budget thru execute reliable marketing plan. A marketing plan includes everything from understanding the target market and the competitive position in that market, to how they intend to reach that market (the tactics) and differentiate themselves from the competition in order to make a sale. The small business marketing budget should be a component of the marketing plan. Essentially, it will outline the costs of how they are going to achieve the marketing goals within a certain timeframe. If they don't have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide they through the process of writing a marketing plan

It means setting up a virtual version of their business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. The Internet never sleeps, and every portal you offer online gives their business a virtual 24-hour showroom. This allows potential customers to research their product or service after business hours, and in the privacy of their own home. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for their brick-and-mortar store to open, by which time the urge to buy may have passed. The Internet encompasses a much larger area than the few miles local to their business' office or store. Their Web presence reaches out to everyone who passes by their virtual doorstep, which could include people from right next door or in another country. Depending on their specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would. It's a well-known marketing fact that people like to buy but don't like to be sold. A well-written piece of copy for their products or services on their website allows buyers to make a more relaxed,

Here are some suggestions for giving their small business a technology refresh: If something is working for you, don’t get rid of it just get the latest version. Upgrading familiar tools helps their business run better without a huge learning curve for their employees. For instance, Office 2016 delivers new versions of the familiar Office apps you and their team already use, including Word, PowerPoint, Excel, Outlook, and more. Instead of patching multiple software solutions together, look for a solution that offers everything you need in one streamlined package. Office 365combines every essential business tool, from business email and shared calendars to online videoconferencing through Skype for Business, collaboration and messaging, online OneDrive storage, and more. Since it’s all from Microsoft, you know it will all work together seamlessly. The ability to work remotely and to use mobile devices is vital for any small business today. Using cloud-based software and storage such as Microsoft OneDrive ensures you and their employees always have the most current data accessible wherever you are and whatever device you’re using. Office 365 works with Android, Windows or iOS devices so their team can keep their preferred mobile devices. Choose software that practically runs itself. Just add users, and Office 365 keeps itself up-to-date automatically and handles all the IT team always has