He states that according to the theory, there is no such thing as right or wrong, that morality is just a matter of feeling rather than reason. (James Rachels, 2014). According to Rachels, Ethical Subjectivism is merely the approval or disapproval of things, in other words, if a person says that something is morally good or bad, this means that he or she approves of that thing, or disapproves of it, and nothing more. (James Rachels, 2014. P.35).
Due to globalisation, there is an increase in competition, consumers want good price, good product but also associate themselves with socially responsible and ethical organisations. Globalisation has set a standard of business behaviour which all organisaions have to consider if not they risk ending up as Enron, WorldCom or Sunkill (Crowther and Aras, 2008). Overall, what Walmart could do is implement an ethic code which shall respond to the needs of each of its stores regardless of where they are situated. This would help employees in situations whereby making ethical choices are not readily apparent. An integral code of ethics will also reduce subjective and inconsistent management ideals.
In B2B, for businesses to save money and time, they work very hard to streamline the process and also ensure their purchase is based on logic and not personal emotions. As a marketer, to develop your B2B sales strategies you have to understand the organizational buyer, how they operate,
Good behavior, also in business context, an appropriate behavior with moral-value grades. The important lesson learned from this, is that most companies will engage in some form of unethical marketing practices, because the marketers actions will give impact to the stakeholders, the opportunity to do harm as well as creating a positive impact is big for them. Therefore marketers have a significant impact to our lives. In order to get a good place in the public eyes, companies should avoid the unethical marketing practices that can only give them disadvantages
Recyclable packaging, promotions that expand social knowledge and portions of advantages that benefit philanthropic groups are examples of social responsibility strategies. Multiple organizations have adopted social responsibility strategies in marketing in order to help the community whether provide services and products that benefit society. Furthermore, corporate responsibility goes hand in hand with social responsibility practices. For instance, executives, administrators, and shareholders must practice ethical behaviors and join the community in advancing responsible marketing purposes. For companies, the practice of deceptively developing environmentally friendly processes or products means to customers that the business is not committed to social responsibility and can eventually damage the brand and the success of a company.
There may be a few clarifications in connection to this statement. Long prior, women were viewed as peons. They were victims of sexual orientation differences and female subordination at all levels. They were viewed as poor, troubled and stacked with challenges in the male overwhelmed social orders. Subsequently, they were sexually harassed in ways like messy dialect
Entrepreneurs must love, enjoy and take seriously what they are doing, what they gain out their business, in the form personal satisfaction, financial gain and enjoyment will be the sum of what they put in. They themselves must take their business seriously or no one else will. Everything should be planned especially money, a business map must be developed to take the business from point to point and as a yard stick to measure the success and watch the rate of success. The entrepreneurs must ask for the sale, marketing regardless of how clever it is pointless without asking for the business. Successful entrepreneurs focus on and know the customer.
However sneaky their business model may be, it is not illegal and it is keeping their doors open. Companies looking to create their brand value and reputation sometimes enters into long term relationship with customers, however this kind unethical behavior lead to failure very quickly as customers do not want to feel manipulated by the brands they like. Companies can use ethical marketing as a way to develop a sense of trust among their customer, if a product proves its quality claims made in its advertising, it reflects positive image of company and also make consumers feel like the company can be trusted for its good sustainable quality and provides high value to
Introduction Those interactions – which collectively shape the way the customer experiences your company and perceives its brand – are broader than you may think and now matter more than ever. Of course, the customer experience encompasses the delivery of your company’s products and services. But it also involves what the customer observes in connection with anything associated with your company – including advertising, Web sites, sales presentations, and what other customers are saying about their own experiences. Loyalty programs – which promote specific customer behaviors by providing benefits (such as rewards) – can help enhance the customer experience. While companies often view such point-based programs as a fast way to enhance profitability by inducing customers to buy, they are finding that there is a much greater value provided by loyalty programs: the collection of information from program members.
Customer orientation is not only focuses on customers’ needs, it includes other stakeholders’ expectation too. The relationship between customer orientation and customers’ loyalty is strong. In other words, customer orientation can improve the customers’ loyalty (Homburg, Müller, & Klarmann, 2011). The salespersons that are close with customers will drive customers to continuously buy products from the salesperson. This is called building “Guanxi” with customers to achieve company goals.