3.2 RANGE OF STRATEGIES THAT CAN CONTRIBUTE TO A BUSINESS COMPETITIVE ADVANTAGE When a business thrives in gaining competitive advantage, it often sets eyes on a manifold of strategies that aim to em-better its image and its competitive positioning. It focuses on strategies that may help increase its rate of consumers acquisition, retention and satisfaction; strategies of industry and competitors analysis. Moreover, it sets eyes on those strategic process to build strong investments portfolios ( Liquidity) that can help establish longevity and leadership in the market. Competitive advantage inevitably leads to faster, continual exponential growth, increased sales, market share gains and overall business profitability. Competitive
Branding plays an essential role for a product. The more consumers like the brand the higher turnover the company will have. Definitely, it will make value of the brand. With brand development firms can improve the performance of a particular product or
Alternative Definition: Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Brand equity ' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand
Selina Raymond Mrs. Hildebrand English 102 21 March 2018 Invasion of Privacy A relevant issue in society is privacy. Privacy is defined in various ways, such as something being hidden or apart from other people. The most prevalent and important way to define privacy is having unapproved access to one’s personal information.
Profitability is the organization’s ability to generate profit from it resources. Company profitability is a key attraction for investors that would increase demand on company share and consequently increase the company share price. Profitability can be measured by return on assets “ROA”, return on equity “ROE” and net profit margin ‘Assessment of the profitability of a company is made on the basis of financial profitability ratios. The ratios measure economic effectiveness” (Rutkowska-Ziarko, 2014). ROA, is a financial ration that shows the company ability to generate profit out the used asset.
Similarly, it is also essential to assess the feasibility of the constructed business strategy to determine whether it can be implemented to new product concept development successfully or not. It depicts that for Marks and Spencer the proposed business strategies in reference to new product development must be scaled. This process is started while idea generation and financial planning as well as continue to the process of implementation. Here there are number of aspects that are necessary to take in consideration such as company should make sure can the developed business strategy be funded, organisation have the capability to meet the required level of performance in terms of products quality, store services and other. At the same time, it is also essential for Marks and Spencer to determine the marketing and management capabilities needed to maintain the achieved market and competitive position.
Then, companies can charge a higher price because of that. Whereas, from the quality as reliability perspective, customers want a product that performs as it was intended and can last. The product or service has to appeal to the customer and make them want your product over another. Companies will be more profitable because their products are more reliable, then they will have less defected products. In return, less time and money are spent fixing those mistakes.
The main aim of this research report is to develop a marketing communication plan for Connors Café Bar. The report significantly involves situational analysis, segmentation, targeting, positioning concepts pricing strategic, external and internal market analysis, product life-cycle (PLC) as well as marketing implementation plan. The main objective is to determine the marketing communication programme of Connors Bar along with identification of consumer buying behaviours and attitudes. The action or marketing implementation plan effectively demonstrates the desired customer behavioural changes that are essential to take in consideration in order to attain relevant business objectives as main marketing purpose of Connors is to attract higher