Marketing Research Process Paper
1. The relative importance of the marketing research report to other stages in the marketing research process is that according to Market Researcher James A. Rhode noted that the presentation is important in demonstrating that findings are relevant to the decision maker client because these decisions makers base their judgements on what they can accomplish with information in the final report. This is because they are not concern about the method and the analytical tools used by the researcher. Having good communication mean that one must be able to relay what is exactly on your mind to the mind of the receiver of their message. Communication is the ultimate result of while working on a research project. Therefore, the marketing research project is a product that represents the efforts of the marketing research team and it may be the only part the client may see. Once a report is poorly written, has grammatical errors or sloppy, the quality if the research then becomes a suspect and its credibility will reduced. In the event that this happens the reader may never reach the …show more content…
The revision of the components of the elements of a Marketing Report are:
A. Front Matter
1. Title Page: this comprised of four major items of information: ( i)the title of the document,( ii) the organization/ person of whom the report was prepared, (iii) the organization/person who prepared the report and (iv) the date of submitting the report.
2. Letter of Authorization: is optional but is also the marketing research firm’s certification to do the project. It therefore, includes the name and title of the person authorizing the research to be performed and also may include a general description of the nature of the research project, as well as completion date.
3. Letter/Memo of Transmittal: letter of transmittal is to release or deliver document to an organization for which one is not a regular employee. Whereas memo transmittal is use to deliver the document within an
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