audiences in attendance to air your views and thoughts. You wish to be heard, it is now just a click away. Media, from the beginning of time has always been an important and significant pillar of society. It just doesn’t report happenings around the world but also plays a pivotal role in forming public opinion. The media space has changed a lot with the advent of social media. Social media has the power, public has eyes and ears everywhere. It presents a platform for each and every citizen of the
Research Article on the Innovative Considerate On Freedom of Press and Media Abstract: Freedom refers to the state of liberty, or right and privileged to speak and act according to one’s own will. Press and media (print, electronic and online) are the most important medium of expressing opinion of the people in a democratic country that justifies one’s individual right to speech and expression, a coveted right enshrined in the Indian constitution and in the constitution of other countries on the
advertising, and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor
The print and electronic media have gone into fierce and ruthless competition, as we call them ‘aggressive journalism’. The most reckoning research on the positive and negative aspects of media trial has been elaborated in 200th report of the Law Commission entitled Trial by Media: Free Speech vs. Fair Trial Under Criminal Procedure (Amendments to the Contempt of Court Act, 1971) that has made recommendations to address the damaging effect of sensationalized news reports on the administration of
believability, and nothing is more believable than the product itself." “Leo Burnett” 1.1 INTRO This chapter deals in The Introduction of Advertising, Definition of advertising, what advertising is, Importance of advertising, Statement of the Problem, Origin of advertising, History of Advertising in India and Hypothesis of the Study are given? In a descriptive form. 1.2 INTRO OF ADVERTISING Advertising is a measure of the growth of civilization and an indication of the striving of the human race for
digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. While marketers with positive experiences would tend to believe that digital marketing works and some would disagree in rural India, but one would be sure that magnitude of its impact is increasing in rural market, when compared to urban and other markets. This paper studies and establishes the impact of digital marketing. The study also probes into the learning of impact of digital
Media are one of the factors of social change. New media have generated debate regarding its influence on society and culture. The history of media studies has shown how communication researchers evolved theories of media effects on the basis of their studies involving print, radio and tv and helped improve the understanding of social impact of media raising critical issues of media access and its impact on social institutions. Based on a survey of 801 users of Internet and mobile phones, this study
people. Gandhiji considered media as a by-product of his activities, and newspaper was a vehicle for him to propagate his views. Mahatma Gandhi had used his newspapers as channels of mass communication and mouthpieces. Gandhi was a great communicator and it has often been observed that Gandhi’s success as a communicator was due to the various strategies (Satyagrah, Non-violence, use of Khadi etc.) that he had insightfully designed to communicate with the people of India. III. J.L. Nehru and Development
itself.”- LEO BURNETT… Introduction: It′s not only the work that defines Leo Burnett, but also its people. Leo Burnett India is a full service advertising agency that offers end to end solutions to clients for their brands. This includes campaigns across mass media and below the line (including digital and activation). It’s part of the Leo Burnett Group worldwide. Leo Burnett India also has Arc Worldwide (our below the line arm) and Orchard Advertising(our second agency). They have offices in Mumbai
and engaged participants in their communities and countries is crucial to achieving positive development outcomes. Youth in India constitutes one-fifth of total population. Every third person in an Indian city today is a youth. In about seven years, the median individual in India will be 29 years, very likely a city-dweller, making it the youngest country in the world. India is set to experience a dynamic transformation as the population burden of the past turns into a demographic dividend, but the