audiences in attendance to air your views and thoughts. You wish to be heard, it is now just a click away. Media, from the beginning of time has always been an important and significant pillar of society. It just doesn’t report happenings around the world but also plays a pivotal role in forming public opinion. The media space has changed a lot with the advent of social media. Social media has the power, public has eyes and ears everywhere. It presents a platform for each and every citizen of the
Over the years, the Indian media have grown rapidly in scale, reach, influence, and revenues. This growth, however, has not been matched by corresponding sensitivity towards non-commercial and non-market dimensions. Hence, the ethical underpinning of professional journalism has weakened. In a democracy like ours, media is the fourth estate and it plays the role of a watchdog. It informs the public and thereby shapes perceptions which directly and indirectly affects the national agenda. The mainstream
Research Article on the Innovative Considerate On Freedom of Press and Media Abstract: Freedom refers to the state of liberty, or right and privileged to speak and act according to one’s own will. Press and media (print, electronic and online) are the most important medium of expressing opinion of the people in a democratic country that justifies one’s individual right to speech and expression, a coveted right enshrined in the Indian constitution and in the constitution of other countries on the
of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long,
The print and electronic media have gone into fierce and ruthless competition, as we call them ‘aggressive journalism’. The most reckoning research on the positive and negative aspects of media trial has been elaborated in 200th report of the Law Commission entitled Trial by Media: Free Speech vs. Fair Trial Under Criminal Procedure (Amendments to the Contempt of Court Act, 1971) that has made recommendations to address the damaging effect of sensationalized news reports on the administration of
Social media is bringing change in reporting sources Dr.Rajni Rathi Assistant Professor Department of Journalism and Mass Communication BLS Institute of Technology Management (Affiliated to GGSIP University, New Delhi) Abstract: Sources of information are very important in field of Journalism. A true journalist should always keep their promise of confidentiality of not revealing source details in every circumstance, even if they are to face unpleasant consequences for keeping their source confidential
Television is a visual media and its main thrust is on entertainment. In the competition with the visual media, the reporters often stoop to adopt undesirable modes, which in effect, trivialise cardinal issues, diluting them with buffoonery. Like sensationalism, trivialisation is also a curse to media ethics. It will lead to the reader to a habit of ‘light’ reading and peripheral thinking. Important events such
or television ‘item’ has his or her personality, reputation or career dashed to the ground after the media exposure. He too has a fundamental right to live with dignity and respect and a right to privacy guaranteed to him under Article 21 of the Constitution.” 14.2. Privacy and Media Law: According to Sonal Makhija, the Bangalore-based lawyer Quoting Sonal Makhija, “The right to privacy in India has failed to acquire the status of an absolute right. The right in comparison to other competing rights
believability, and nothing is more believable than the product itself." “Leo Burnett” 1.1 INTRO This chapter deals in The Introduction of Advertising, Definition of advertising, what advertising is, Importance of advertising, Statement of the Problem, Origin of advertising, History of Advertising in India and Hypothesis of the Study are given? In a descriptive form. 1.2 INTRO OF ADVERTISING Advertising is a measure of the growth of civilization and an indication of the striving of the human race for
would tend to believe that digital marketing works and some would disagree in rural India, but