If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.
Nowadays, people are exposed to the advertising process wherever they are. Advert is financed by businesses and employs an openly sponsored, non-personal message. The message, that advertiser has control over, is not directed to a particular individual but rather to a group of recipients. Advertising is not only a tool created to reach people economy-wise, but most of all is a device of establishing and maintaining social, cultural, political or even psychological contact with exposed people. Economy-wise, advertising carries two functions: (1) to persuade potential customers, (2) to provide information.
The students have shown remarkable changes in their perceptions and attitudes toward English speaking after the treatments. Stornes et al (2008, as cited in Pritchard and Wooland, 2010) emphasized that social classroom structure has impact on the motivational climates. Last but not least, the implementation of advertisement-oriented lessons (social classroom structure) has positively impacted on the motivational climates. 4.3 Summary In a nutshell, the findings suggested that advertisement is indeed an effective teaching material in engaging the students to English speaking. Students have benefited from the advertisement-oriented lessons in many ways specifically in their speaking ability and their learning atmosphere.
In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market. In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment. Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising.
Language has a central role in the development of intellectual, social, and emotional learners. It supports the success in learning all fields of study. Learning the language is expected to help learners to know theirs, their culture, and other cultures. In addition, learning language also helps learners are able to express ideas and feelings, participate in society, and use analytical and imaginative ability that was in theirs. According to Crystal (2001: 1) said that English is a global language.
In this day and age advertisements are of great significance. It is the essential of any product or service. Advertisements can translate the idea or product or service into success by allowing the maximum number of consumers to get a chance to know about the product, in short it is one of the best modern methods to create awareness and thereby need. Advertising, when done properly is a safe bet when to appeal to a large chunk of the target audience in one go. Advertising can be done through different modes.
Advertising is a means of mass communication methods that provides information about a specific product or service to convince a targeted audience. Advertisements are persuasion techniques that help in introducing new products in order to increase the product consumption. Also, commercials help in educating people around a particular service or product, which widens their knowledge and helps them embrace new life habits. Advertisements are crucial for both merchants and buyers, but they are more important for sellers than buyers, since sellers need to push up their product consumption, which is quite achievable by item promotion. At the beginning of the twentieth century, the father of modern advertising, Albert Lasker described advertisements
The scientific analysis of advertisement techniques championed by Claque Hopkins in 1920s, which has transformed the use of language in modern advertisement into sophisticated discipline. Every linguistics element of an advertisement’s text is now chosen based on intricate psycholinguistic models of human language processing. In addition to socio-cultural consideration, economic factors will also influence the extent to which the advertisement company is prepared to execute international campaigns. 4.2. The vocabulary of English language in advertising The core vocabulary provides key words and phrases for the advertising industry.
2.2. ADVERTISING Advertising is nowadays extensively used and makes a visible contact with the consumers. Advertisements communicate functional and emotional values (De Chernatony, 2010) of brands and products to the consumers which in turn craft strong, constructive and unique relations of brands in the mind of the consumers. An advertisement is a amalgamation of certain elements that are content or message to be conveyed, the execution or the style of conveying the exacting message and the frequency or repetition of the advertisement in front of the consumer if all these fundamentals are properly managed the ad could be said to be the most effective tool of communication (Batra et al., 1996; Kotler, 2000). Advertisers also use scrupulous effective techniques to appeal to young people and children (such as the use of appeals, promotional
Thus, visual communication became the key interest for linguists over the past years due to the fact that advertisers often use the combination of texts and images to convey a particular meaning and to promote ideology and culture. Norris (2004) mentioned that the most informative content is reflected through our use of language, but images may carry even more. Language can sometimes be subordinated or even absent. To analyse the meaning of an advertisement, a linguist has to take into consideration the fact that all advertisements often combine several communicative modes. It is impossible to study one mode independently of others, because modes often work together to convey a particular meaning.