ipl-logo

Importance Of Media In Language Teaching

1447 Words6 Pages

Abstract
The present research reports on the importance and use of interactive materials in the teaching of English. Learners are expected to have a desired knowledge of English while entering the college. Advertisements are easily available and accessible materials which can be exploited for language teaching. They can be used in teaching the basic communication skills – LSRW along with a special focus on grammar and vocabulary. The present report records the use of matrimony ads used as a material to enhance the communication skills of the learners.
Key words: advertising, communication, interactive, materials.
Introduction
Newspapers are the easily available and perennial sources of information which can be utilised for language teaching. The 21st century learners who are said to be with ‘limited attention span’ should be involved with different kinds of activities and tasks so as to engage them and educate them. In this context, the role of a teacher is as that of a moderator and facilitator; s/he has to prepare materials based on the needs and linguistic level of the learners as well as to address their interests. In order to serve the purpose, advertisements shortly known as ads are one of the tools used for language teaching. Ads can be used in the language classroom to enhance the communication skills of the learners.
Impact of mass media
Media like that of literature has two major functions – to educate and to entertain. Media includes newspapers, television,

Show More
Related

  • Btec Business Level 3 Unit 9 P4 Business

    1383 Words  | 6 Pages

    P5 In this task am going to explain the reason behind the choice of media and objective of the media in business and the method that I use to promote my product, media this this is the mass communication such as social media, television, radio, printed media such as magazines, newspaper and etc. this helps us to promote our business by saving time and sometimes money such social media this helps us to save money which helps us to save our cost in other business act Objectives of media To create awareness It brings awareness about the upcoming products or services, its provide information about the product how it used, theprice of the product, the place where the customers can get the product, if there any effect when using it wrongly, so this

    Read More

  • A Rhetorical Analysis Of GEICO Insurance In The US

    977 Words  | 4 Pages

    Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    Using logos, pathos and ethos influence the people and always has a purpose of why they create the advertisement and for who. Majority of all the advertisement can be for child, teenagers, and adult. The point is cooperation’s or business has a message of representation from their companies that it makes them unique but people has to have more power of controlling how they react to advertisement and pay attention to little details. Advertisement has purpose, audience and language and in common it has persuaded, inform and

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.

    Read More

  • A Rhetorical Analysis Of Panda Cheese Commercials

    1656 Words  | 7 Pages

    Sometimes if they are interested in certain foreign lands or products they may begin seeing advertisements from those lands. Primarily, advertisements manipulate the viewers by making them remember the advertisements. However, a lot of the time the advertisements also sell different ideals on life to make them buy, showing you ideals like what you should find funny, normal, or interesting. In this commercial series I will be analyzing

    Read More

  • Media, Prejudice And Discrimination

    792 Words  | 4 Pages

    Media serves as communication channels through which news, entertainment or messages can be dispersed. Therefore, media serves as a good transport for prejudice and discrimination, because it is by media that the two concepts became popular. In this assignment will be critically discussing the following: Firstly, definitions of concepts like media, prejudice and discrimination. Secondly, incidents that happened over the years, that went viral over the media concerning the two concepts. Lastly, ways to reduce prejudice and discrimination.

    Read More

  • The Mass Media And Its Influence Of Mass Media

    3576 Words  | 15 Pages

    Mass Media is refers to every medium or source which is used to connect and communicate with a large number of people at once. Mass media is communication whether written, broadcast, or spoken to reaches a large audience. This includes television, radio, advertising, movies, internet, newspapers, and magazines. Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information. (Yeh.

    Read More

  • Essay About Children Learning A Second Language

    882 Words  | 4 Pages

    English for Business provides students with the techniques of direct participation. To provide students with the language skills necessary to communicate effectively in a business environment. Students will practice presentation Speaking at a conference Collective bargaining agreement And to explain and defend their views. All this by using the terminology and vocabulary of academic. Whether the latest news about the business of their teaching in the classroom.

    Read More

  • Role Of Mass Media As An Agent Of Socialization

    892 Words  | 4 Pages

    In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.

    Read More

  • The Internet: The Importance Of The Internet

    916 Words  | 4 Pages

    “Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

    Read More

  • Literature Review Of Advertising

    974 Words  | 4 Pages

    Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for

    Read More

  • Essay On Media And Information Literacy

    869 Words  | 4 Pages

    Conceptual Framework Media and information literacy has a big purpose in every learner. It is very important to have knowledge into it and advance education about it. But the come out of this point, majority of the learners are lack of knowledge on MIL and it manifest of-the-line the level of knowledge in media and information literacy. According to Wikipedia, media and information literacy recognizes the major role of information and media in our everyday lives.

    Read More

  • Media Gratification Theory

    1294 Words  | 6 Pages

    Uses & Gratifications and the Reality Television context. Blumler and Katz’s ‘Uses and Gratification theory’ (1974) suggests that media users play an active role in choosing and using the media. This theory shifted the focus from what media do to the people to what people do with the media, thus it’s an audience centric theory. It examines the nature of audience involvement and gratification obtained from viewing the television.

    Read More

  • Impacts Of Print Media And Electronic Media On Social Development

    1627 Words  | 7 Pages

    Types of media: • Print media. • Electronic media.   Print media: Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media:

    Read More

  • Positive And Negative Aspects Of Media

    2539 Words  | 11 Pages

    Introduction Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. Previously radio was used to broadcast information and its place has been taken by television. Television is an effective source to broadcast information and promote product by displaying persuading messages and colorful images.

    Read More

More about Importance Of Media In Language Teaching

Open Document