Social media has made a significant change in the way people, companies and society communicates. Moreover, the information is transferred into script, picture, audio and video files and then shared on the networking sites of social media such asFacebook, Google plus, LinkedIn, Twitter, YouTube, Pinterest, daily motion, sound cloud and many more for further discussion that creates awareness among people and communities (Singh& Dwivedi, 2013). These networking sites importantly Facebook and Twitter and many more are the social media tools through which people are getting aware about everything in today’s globalizing world and have made a reflective impact on their personal lives by making them aware about current situations such as war and critical circumstances in different countries including
Social media sites are web pages providing many different online services using by a large group of users through the internet. Mass media tools like Instagram, Twitter or Facebook provide online services which allow people around the world to connect and know about each other. These websites include a variety of internet services into one such as private profile, sharing photos and videos, following famous people, updating blogs, user groups, and more. According to these utilities, the number of social network users also grow rapidly, and social media websites have a great impact on society in different ways. However, people use social networks daily, but do they know clearly about these effects.
Basically, it is an online communication tool that let people interact with each other by sharing and receiving information, photos and videos. The advanced practice of Websites has converted a universal phenomenon for very some time. It has become an existence-style and also a social norm for individuals that used to use social media as part of their hobbies. People among the world have been using these websites and apps to get in contact with others, showcase their social lives and reinvent their personas. The usage of social media is increasing over and over the time and it is an activity that has become of daily use.
Social media is now taking over the main discussion in the society. Platforms like Facebook and Twitters are now more frequently used by people to get information. The information spread on the social media, unlike the traditional media, is also hard to prove the credibility. The role of users on social media becomes the producer of the source (Feezell 2017). Other users can also choose what they like to follow.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Over the past 15 years, social media has experienced widespread popularity with extensive use of internet and increasing time spent on social networking sites. It is pointed out that the power of these social sites is coming from their inherent design to construct gripping images, their ability to update stereotypes and to hold them on center stage. The progress of Web 2.0 technologies such as social media is one such example of this. Social network sites, blogs, wikis, and online discussion forums can be defined as a social media, and they involve a set of social and technical facilities which have the potential to affect identity and remold how individuals view themselves and others. These facilities include the ability to engage in selective self-presentation when individual shows their identity, and the ability to enact multiple identities in online settings simultaneously.
3.Social media marketing Social media marketing refers to the process of gaining attention of prospective customers through social media sites. With people getting obsessed and spending time at social media, this becomes very powerful digital media. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. 1. Display advertising, Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics.
Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
Journalism in the Digital Age In this fast-paced world, technological advancements are exploding exponentially. Technology has almost become a way of life and is influencing many changes in industries. One of which is Journalism. Journalism is accumulating, processing and the circulation of news and information to an audience (public); using mediums such as the radio, newspaper, television and the internet. The internet further branches out to social media platforms and even mobile applications.
Consumer blogs have emerged as one of the most prominent themes in research on social media in travel and tourism (Buhalis & Law, 2008). As large numbers of travellers are relying more and more on search engines to locate travel and accommodation information (Brey, So, Kim, and Morrison, 2007; Brown, Broderick, and Lee, 2007), electronic word-of-mouth will definitely change the structure of travel information, its accessibility, and subsequently travellers’ knowledge and perception of various travel and accommodation products. The penetration of high-speed communications infrastructure into the homes of consumers gave birth to a new format of word-of-mouth advertising via computer moderated channels (Golan and Zaidner,