Importance Of Motivation In Tourism

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The International Union of Official Travel Organizations (IUOTO) proposed a definition of the tourist, which states that the international tourists were "Temporary visitors saying at least twenty- four hours in the country visited and the purpose of the whole journey can be classified under the following headings: (a) leisure (recreation, holiday, health, study, religion and sport); (b) Business (family mission, meeting)."
Motivation is defined as a reason or reasons for acting or behaving in a particular way. Motivations are thus the basis of all behavior. Tourist motivation can be defined "as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behavior and experience."

Tourist motivations are the reasons that drive a tourist to make decision regarding their travels playing a fundamental part in the mechanics of tourism. Motivation is what drives the tourist to initiate their vacation and to find a destination that best fits with their traveling motives. It is to drive, to satisfy needs and wants, both physiological and psychological through the purchase of goods and services. These motivations are a critical variable and a driving force behind the tourist’s behavior. There is a difference between motive and motivation. But motives are very useful to categorize tourists participating in particular niche interest main reasons for travelling. Most of the tourists are not led by just one motive, but rather

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