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Museum Interpretation: Museum Analysis

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2.3 Museum interpretation
Interpretation is important to every museum’s existence because it determines what the public is exposed to, but also how that history is conveyed and the survival of they museum ( Preiss, R. B., 2002). Jones, E. (2008) stated that good interpretatio ncan give enjoyable visiting experience. In addition, according to David and Black (2007); Fanning (2007) that museum interpretation also improve the visitor experience for those visit with children (as cited in Sutcliffe, K., & Kim, S., 2014).
The resources in the museum , though seems like same type of object but each of it have their own ideas of good interpretation ( Preiss, R. B., 2002). Meanwhile, Tilden (2007) proposed that there are three stages in site interpretation …show more content…

The feels will contribute an education and entertainment to the tourist. Heritage objects interpretation is moving away from purely conversational and educational goals to an entertainment (Reino, Mitshe, Frew, 2007). This shows that museum interpretation is important to the visitors to understand more on the museum materials. The significance of the interpretation is, it increasing recognition of the value of distinctive visitor experiences and without intrepretation, it give constraints on public funding for museums as stated by Falk and Dierking 1992; Pine & Gilmor 1999; Moussouri, Adams and Luke 2004; Bannon, Benford, Bowers and Heath 2005; Packer 2008; Jensen 2014 (as cited in Toni Roberts, 2014). In addition Tubb (2003) stated that if the interpretation designed properly and utilized, it not only can impart knowledge to the visitors but also can change the behavioral intentions of the visitor (as cited in Wei Ching Wang, 2015). Besides that, Toni Robbert (2014) also stated that interpretation help to attract, engage and retain the visitors. Moreover, it provides information to reveal deeper meaning and truth about some resources (National Park Service). Last but not least, Canolfan Parc Cenedlaethol Eryri Snowdonia National Park Stated that a good interpretation will leave the visitors happy and satisfied with good …show more content…

Factors that influence the formation of customer expectations are word of mouth, personal needs, external communications, past experience and image. Armario (2008) stated that a satisfied visitors also able to transmit to their positive opinion to a third party (as cited in Brida, Disegna & Vachkova, 2013). When the consumption experienced exceeds the expectations, the visitor would be satisfied, this is because expectations are viewed as the primary measurement of satisfaction (Brida, Disegna & Vachkova,

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