Importance Of Online Advertising

1254 Words6 Pages
Now-a-days it is very important for the business persons to attract their target customers towards their products through valuable mode of promotion and communication. Increasing use of World Wide Web has completely changed the scenario of business. Customized products and services, customer’s preferences, have elevated the importance of online advertising sector. This paper provides an overview of the different forms of advertisement. It compares the online advertisement with other various medium of advertisement. This research paper also examines the effectiveness of online advertisement and other forms of advertisements with respect to various product categories. Keywords – Advertisement, Online Advertisement, Offline Advertisement etc.

INTRODUCTION
According to Belch and Belch (2004), advertising is any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. Online advertising, also known as internet advertisement, online marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising,
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Increasing use of World Wide Web has completely changed the scenario of business. Customized products and services, customer’s preferences, have elevated the importance of online advertising sector. This paper provides an overview of the different forms of advertisement. It compares the online advertisement with other various medium of advertisement. This research paper also examines the effectiveness of online advertisement and other forms of advertisements with respect to various product
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