Online marketing involves any kind of marketing activities that are conducted online. Marketers have now oriented their efforts to online marketing campaign because it tends to be significantly less expensive. “Many online advertising spaces are free to use. Companies can upload videos to Youtube or start a blog for no cost at all. Other outlets like official websites or paid search marketing cost a fraction of what a major television advertising campaign would.” (Marketing Schools, 2012) The Internet also creates fascinating new opportunities for companies to profile and target better their customers.
With traditional marketing, the public wouldn’t have this luxury and have to make decisions based on what is available to them at the time thus losing out on potential bargain. Because of this, online marketing has given consumers an advantage when buying. It has also given companies both an advantage and disadvantage as they need to be more competitive in pricing but can also gather data on their competing companies prices
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the
The advancement of technology like internet access influenced most of the people to use their mobile devices to get information. The rise of new media has changed the way of business operations as they are using affordable budget to do online advertising. In other words, internet advertisement is one of the most important marketing tools because it is a cost effective and efficient to expand the business. Online advertisement is defined as the purpose of transferring a marketing message to consumers in order to attract and influence them to purchase a product or service (Ashraf & Mohammed, 2012). Different online advertisements on the website have their own characteristic such as font, content, color, format, size and others.
The World Wide Web has opened up new windows for businesses and has gradually grown into one of the most potent and result oriented marketing platforms. Online marketing is far from a fringe activity; these days, the world 's largest companies are putting a great deal of effort into marketing on the web. Internet marketing is nothing but promoting your products/services to the online crowd.One of the reasons that marketing online has proven to be so effective is that the internet is a highly interactive medium. There is no way to deny how profitable internet marketing can be, much more so than traditional ways of promoting your products. People have made vast amounts of money marketing online; they 've done this by learning and mastering several key techniques of selling on the net.
There is no need for any materials to be consumed which means that there is less harm done to the environment to get the name of your business out there. Your business is immediately responsible for sustainability. Today, your digital footprint is much more important than the physical footprint of your business. The Importance of Digital Marketing in the current scenario: Whether it is product or a service, we just can’t under estimate the power of digital marketing. The current age where we live, it is fully dedicated to digital media and so when you are marketing or advertising then you must not forget that there has to be online marketing too.
In Poland first TV-advertisement appeared in 1952 and it was unexpected event. An advertisement had to adapt itself to constant political, social and economic changes but also it has been created by new marketing processes. 1. Definition of advertisement Term advertisement is derived from Latin word advertere which means turn toward. In Middle French word avertissement (from avertir – to warn) meant public
In modern business world, advertising plays an important role to establish contact between the buyer and seller. Advertising is the medium through which the customer comes to know of the existence and the utility of the items available in the market. In modern times, the business world has become very complex with keen competition. So businessmen spend huge sum of money on advertisement and this is a highly profitable investment. Advertising Medias: Internet and online media, Newspapers, periodicals, cinema slides, wall hoardings, banners, radio and television are the various mediums of advertising.
For today’s businesses, it is imperative to have a website and use the web as a means to interact with their consumer base. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important
This will ensure proper customer attraction, which helps in developing better customer perception towards various products and services. The social media platform has helped in attracting or tapping the targeted customers more easily and thus ensuring customer engagement, which helps in developing perception. Thus, from the above discussion, it is obvious that digital marketing do create a solid impact over consumer perception thus enhance the brand image as well as awareness. Lastly, it is essential to conclude that not only business professionals, but students also need to have proper grip and awareness over the field of digital marketing since it also provide future prospect in their career. This article is based on the efficiency of digital marketing and its impact over developing customer perception.