The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
Indeed, the goal is to be visible on the internet. Nowadays, we use the internet as soon as we do research. Being visible on the internet increase the probability of gaining market share, therefore it should be a major challenge for companies. For example, by buying keywords on Google, the company can appear in the first search results and position itself as a leader. The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services.
For businesses, online reviews have worked really well as part of their overall strategic marketing strategy (Zhang, 2013). Online services tools are more influencing than traditional methods of communication ( Helm, Möller, Mauroner, Conrad, 2013). As part of study, it is proven that users experience increase in enjoyment and self-esteem when they adapt to social media which itself is a motivating sign for businesses and marketing professional (Arnott, 2013). Web experiences affect the consumer purchase decision (Cetină, Cristiana, Rădulescu, 2012). The Internet is has bring wide range of advantages for businesses (Yannopoulos, 2011).
The purpose of every e-business is to utilize technology in a way that enhances communication and the company 's profitability. By deploying the technologies such as internet, World Wide Web, and wireless communications has offered many opportunities for innovative e-businesses to be created based on new approaches to business. Innovation in e-business is relentless, with the continuous introduction of new technologies, new business models and new communications approaches. So all organizations have to review new electronic and Internet-based communications approaches for their potential to make their business more competitive and also manage ongoing risks such as security and performance. E-business is more than having a website for the business.
With the industrialization and modernization, information technology has been growing strongly, which is a great leap forward for Vietnamese science, contributing to the success of innovation in general and economic thinking renovation process in particular. It can be said that its great impact on the economy is marketing activities in many aspects. The evolution of the Internet has changed the consumer’s habits. In addition to the traditional media such as television, newspapers, online marketing has been developing, bringing high efficiency for businesses. The Internet has become a revolution in the information society, Internet applications are increasingly explored in activities catering to the needs of people, from the study, leisure to shopping, management activities, promotion, product launch and brand awareness maintenance.
In a similar context, WooCommerce themes have been developed which is a great theme that can offer optimized offerings. Today, e-commerce is one of the main money-making methods for businesses that want to move their operations to the online. That’s likely one of the reasons why the community of web developers made e-commerce possible on WordPress too. Nowadays, e-commerce is vitally used for making money online and most of the business are thriving on the same concept. And therefore, this is one of the important reason why developers have brought WordPress in limelight.
The aim of this study is to focus on the latter mean of building brand loyalty, social media marketing i.e defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels. The main purpose of the marketers in today’s era is to build and maintain the brand loyalty of the customers. Social media is the evident source of marketing and promoting different products and services and is being used by the many businesses to tap into a new competitive environment of changing technologies. Businesses tend to gain evident popularity by targeting customers who are brand loyal to specific brands
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Online advertising , also called online marketing or Internet advertising or web advertising , is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. The goal of online advertising is to drive customers to your website or location(s), or to make a call regarding your products or services It includes email marketing, search engine marketing (SEM), social media marketing , many types of display advertising (including web banner advertising), and mobile advertising. Advances in Internet technology have evolved the business world in a number of ways, including taking advertising techniques to a new level. Savvy marketers leverage the power of the Internet to reach their target markets in innovative, personal ways that can achieve an impact comparable to or more effective than traditional advertising media and there are a number of distinct advantages of advertising on the Internet. Cost Efficiency Small businesses are ona budget.