Importance Of Packaged Food

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1.1 Importance of labelling the packaged food

Food product labeling, as policy tool for ensuring, provision of nutrition and health information to consumers and as product differentiation strategy by food manufacturing companies, it has gain importance in the recent past across the world. With the invent of Biotechnology and food regulatory laws there is an increased demand for regulatory pressures directed at labelling the ingredients, processing methods, and nutritional content of foods. The labelling regulations essentially reflect response to consumer’s right to know the content and nutrition of a particular food products. The objectives of these regulations are to provide consistent, understandable and usable labels that help consumers make informed and healthier food choices.

Food labelling is one of the important population-based approaches that can help consumers make healthy food choices by providing the necessary information about the food on the pack. The food label is one of the most important and direct means of communication of product information between buyers and sellers. In the Indian context, where overweight, obesity and the blood pressures and diabetes are increasing; the effectiveness of food labels in discouraging consumption of unhealthy foods needs to be explored.

1.2 Growing packaged food market

Packaged foods sold in the Indian markets are labelled with the product name, address of the company, amount, the contents and date of expiry. Nutrient

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