Importance Of Pensacola Christian College To Advertising In China
Since internet is best and the cheapest way for advertising, for Pensacola Christian College to advertising in Chinese education market does not require much additional cost. According to Statista (2015), the currently data reports that Wechat has 650 million users. Individual and small company are using Wechat as free advertising tool. It is really an effective to advertise, it works similar as Facebook and Twitter. The other way that Pensacola Christian College should plan to do is to create a website in Chinese which will provide a better understand for Chinese parents who do not understand English. Advertising in China may require the College to hire a bilingual employee. However, the college has two practical options. First, the college
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Advertising's Fifteen Basic Appeals Summary
1890 Words | 8 PagesAdvertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,
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Advantages Of Marketing Communication Mix
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