Importance Of Pictograms In Movie Posters

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Introduction An eye-catching and original poster is very important for any major success of a movie. It is a pretty hard task to embody the plot in one single poster. Of course the designer can use such powerful tools like typography, colors and protagonist faces; but still he has to know the secret formula for mixing all these things in the right way.
Nowadays, many talented artists are trying to represent the movie poster in a new style by using abstract pictures such as pictograms in order to get out of the normal style of common movie posters. It was a real challenge to mark out some features of pictogram as a graphic language since pictorgrams utilize design elements in a manner differs from ordinary pathway of routine elements used to describe movie posters. From this prospective, the present research will focus on how to use the pictograms in the design of movie poster in order to make it more attractive and easier in reaching its dramatic content. [11]

The study involved:
■ a review of the effectiveness and the importance of pictograms
■ a survey of pictograms used in movie posters and their analyses
■ an applied experimental design

What is a movie poster? A movie poster is a poster used to promote and advertise a film. Studios often print several posters that vary in size and contents for various domestic and international markets. These posters are normally containing an image with text.
Film posters have been used since the earliest

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