Efficiency And Effectiveness Case Study
Introduction
This assignment explains and advices Sameer regarding doubts he has on some management concepts. Proper examples are given focused on the management of Dhivehi Raajjeyge Gulhun Plc Ltd. The difference between efficiency and effectiveness has been explained with their relationship with the management. The level of managers, their duty and responsibility of Dhiraagu KOC have been discussed. The importance of planning in an organization like Dhiraagu has also been explained with certain examples. The latter part of the assignment focuses on advicing Sameer as he decided to start his own business by using his own savings. For that reason, I have explained him well about rules, regulation,
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Effectiveness
Efficiency and effectiveness are very important for an organization, which helps to assess performance and increase productivity with profit and also it helps to be more innovative. While dealing with efficiency and ignoring effectiveness leads organization to be limited in innovation and not able to differentiate their products from its competitors. Therefore, it is very important for the managers to understand the difference between efficiency and effectiveness. Organizational performance can be measured by multiplying effectiveness and efficiency. Organizational performance = Effectiveness x Efficiency
Efficiency
According to (Robbins, 1998), efficiency is the ability to produce maximum output from the given input in the best possible manner with the least waste of time, effort. Energy, money and raw materials. In other word, efficiency is doing things right or how well something is done, that is completing a task cheaper or faster.
Efficiency measures the relationship between inputs and outputs or how successfully output has been obtained from the inputs.
Usefulness of efficiency is to achieve short term goals by increasing productivity in limited time and minimizing
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KOC of dhiraagu is given the authority to propose the budgets and associated plans to the head office annually. Not only are those, the budget forecasts done for upcoming 3 years always. The MD is also required to estimate the unforeseen changes which may affect the company in any way. For instance, paving the roads in Kulhudhuffushi will mean the MD has to plan the processes of cabling underground beforehand and also develop a framework to protect and maintain existing underground cables. On the other hand more strategic plans such as merger plans, expansion plans, submarine cable plans are structured by the head office. Recently dhiraagu acquired TV license. For instance, plans for the TV license would be carried out by the head office. Dhiraagu practices bottom to up hierarchy in planning. Strategic plans are finalized by the central head office with suggestions given by the Operating
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