Decorating Plastics

Decorating techniques to make plastics more attractive’

‘Printing and Decoration: where style meets substance’

Plastic products find a wide variety of applications in the current market scenario and with the gradual development of the market; design cues have assumed equal importance. Printing and decoration of plastics play an important role in making the final product visually attractive, eventually increasing sales.

The plastic industry in India has been witnessing a wide variety of applications thanks to the rapid increase of its use in various sectors. When it comes to ease of installation, quality assurance and consumer demand, plastics appear to satisfy almost all the needs in the market. With this rise in demand for plastics

In addition to using many of the commonly used plastic materials, construction also requires high-density polyethylene and polyvinyl chlorides for pipes and side support sheets. Plastics are diversely used as insulators, ranging from single wires to entire buildings. Roofing materials, door and window frames, mouldings, screws, and hardware all contain plastics. Designing of buildings and structures have become a specialised business with painting being of high importance as it provides the final visual relief. A wide range of colour machines are currently being used in the printing industry, which are controlled by computer and can make more than 400 shades. It can print different patterns and different colour schemes depending upon object to object. The printing is very sharp and extremely fine which offers variety to the customers,” opines Rajeev Bhatia, CEO, Premier Pigments &

While per capita consumption of plastics is growing in India, we are still behind the western countries. However, the quality of exports is well accepted globally as companies abroad prefer Indian made plastics products due to the assurance of quality,” airs Kothari. Indian design houses are full with orders from abroad as their quality is considered world-class. “There has been wonderful progress in this industry. The technology has improved. The sector has shown over 55 per cent growth over a period of five years and the coming years are also expected to be very promising,” adds Bhatia.

With the development of printing as a specialised sector, work ethics and culture have been largely responsible in presenting a unified image of the country’s plastic industry. “Earlier this industry was run as an unorganised sector but now professionalism is gradually taking place resulting in lots of improvement that can be seen in the way the sector is progressing,” says Pathak.

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