Social media is online ways of communicating with people as well as provide pictures and videos of these interactions and communications. The second type of media is print media such as magazines and books etc. Print media refers to any type of written media that is either printed or hand written; novels, comics, newspapers and pamphlets can also be considered as forms of print media. The third type of media is television which is advertisements, films and tv series. This type of media refers to any form of entertainment or advertisement shown on television.
Introduction Print and Electronic media is refer to two different thing that are used to transmit and to deliver the information. We are living in a hastily sprouting and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every improvement is due to rapid modernization, development of old management methods and the use of new technology to make things even better. The growth of modernization simultaneous increases the human exigency for knowledge.
Due to dramatic change in media people are more concern about the future of print media. From about 600 years printing is basic medium of mass communication for the storage and getting knowledge and information. Electronic media is exists from about second half of last century. Electronic media is over taking print media very quickly. Problem with the print media is that very less people are reading now.
- Targeting a specific geographical area: A print ad is best media to advertise if you are targeting a specific geographical area. - Choosing the size of advertisement space: you can choose size of print ad and this will help to estimate cost of advertisement. Disadvantages of print ads are as follow: - Print ads can be expensive if you choose to advertise on very popular newspaper and magazines. - The shelf life of print media is limited. Usually, people are interested in newspaper only for one day.
Printed media would include printed books, newspapers and magazines, and other traditional or analogue media, such as pictures, film or audio tape. The popularity of digital media, together with the internet and personal computing, has caused a major change for
Digital technologies have taken advantage of computers and the internet have led to products and services that provide information or entertainment. Social media, blogs, and online news outlets are referred to as new media. These channels of communication have a great impact on the society, businesses and politics. New media is a relative term, that has been defined by some many, but several practical and theoretical considerations help to clarify what new media is. The difference between new media and old media is that old media is for part mass media and new media is highly interactive while old media is not.
Media is the means of communication, as radio, newspapers and television, magazines, and the Internet, that reach or influence people widely. Over the years it has been used, the outlet and channels that are used to communicate the media to the public have changed. In my opinion, “old” media are things such as radio, television, and newspapers. They were the types used first, the oldest forms. Old media has been used in the marketing/advertising and news reporting world for years (Director).
With this change media has continuously grown to be an important part of everyday life. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. As growth of media sources continue, so does the way society uses them. Radio remains the most prevalent and accessible form of media worldwide. Radio can be a very accessible form of media.
Advertising and Broadcasting Advertising can change a person’s view. In commercial radio and television, advertising revenues are vital. Advertising creates and underwrites programming, supports operations, and generates profits which, in the final analysis is the whole point of running a commercial in television and radio. Many managers come from the rank of sales. The general meaning of advertising is “the business of preparing and issuing public notices or announcements, usually paid for, as of things for sale, needs etc.” The purpose and influence of advertising to people and their mind sets are rather a very big part of our society.
siblings, personal experience, parents, school friends, teachers and electronic media. From these potential sources electronic media is more influenving and helpfull in the development of individuals.Electronic media influence students from early ages and continue to affect childrens social and cognitive development (Malik, Hassan & Sultana, 2004). Now a days electronic media has become very essential part of student life and students gain knowledge of important things from all types of media sources e.g. television, radio, newspaper, and internet and they also use them for entertainment. Electronic media has opens many dimensions in education and all types of media is equally important in education.Electronic media has proved very useful tool in all fields of education,sports,culture,arts and science.