Importance Of Product Appearance

CHAPTER ONE
1.1Research Topic
“The influence of product appearance on the perception of product personality in reference to wrist watches”.
1.2Introduction
Product design has been well-known as an opportunity for differential capabilities available in the market situation. The appearance of product helps designers to evaluate the product in several methods. As product designers it is important to identify the different approaches where the appearance of a product plays a role in human product evaluation. There are number of ways where in product design influences customer preference. The design of a product determines humans’ first impression of the product and can speedily keep up a correspondence competencies of product. The exterior of product; the product appearance supplies values in product itself. Many human likes to buy products which gives aesthetically pleasing.
Product appearance consists

It organizes human existence and satisfies the desires of their lives. Crilly (2004) indicated that design is the principal device to message and keep in touch the user of the product; by making use of its “semantic power of sign or signifier”(p.552) Product can be concern as a successful communication tool of its features, use, aesthetic values or etc… (Crilly,2004). When a character considers the interior and exterior of the product, the exterior phase: i.e. the appearance of the product is the primary signal of communication for users.

Product and the user of product relationship strengths with the product appearance and its importance. Burak (2010) annotated four forms of information disclosed by way of the appearance: “aesthetic information, symbolic information, functional information and ergonomic information” (p.2). These information are perceived with aid of the senses. According to Burak (2010) that is the preliminary step of “cognitive and emotional response” on the product of human