INTRODUCTION
Consumer market grows rapidly every year and the number of competitors among different types of products and goods increases steadily. To standout against competitors, every company tries to invent something new and to get the competitive advantage for providing the product to the end customer. One of the marketing tools that has become popular and important is product packaging which allows companies to be different from each other and to have more priorities among competitors. This has become a reason why nowadays there is a big variety of design packages on the supermarkets’ shelves.
Packaging helps consumers to choose the product from wide range of similar products and stimulates consumer buying behaviour. The packaging performs
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Czinkota & Ronkainen (2007) deem that product packaging is connected to other variables in the marketing mix (Rundh 2009, p. 988). Cateora & Ghauri (2000) say that these variables are within the control of the company and they help to adapt to the changes in the business environment (Rundh 2009, p. 988). According to Packaging Federation (2004 a,b), these changes occur in different areas: new technology, materials development, logistics requirements, environmental issues, consumer preferences; all are the key factors for making decisions on marketing strategy (Rundh 2009, p. …show more content…
1.2 Packaging:
Packaging is the wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.
Packaging is more than just your product 's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "displayability" is an important concern. Packaging also refers to the process of design, evaluation, and production of packages.
In marketing literature, packaging is a part of the product and the brand. A product 's package represents its characteristics and communicates the product information.
Other distributions related to packaging considerations include:
1.2.1
The Hobby Lobby store filed the case against the Secretary Department of Health and Human Services stating that the contraceptive method doesn’t match their religious faith. In fact, they were requested to pay the insurance fee. For them, they said that paying for contraception under the Affordable Care Act contradict the federal law protecting religious freedom. According to IIT Chicago College of Law (n.d.), the contraception requirement set by the government were against some religious policies.
There are four major elements that make up the marketing mix: product, price, place, and promotion. A product can be described as everything that makes up a good, service, or idea, including product design, features, colour, packaging, warranty and service levels (Kerin et al., 2015). A price refers to the amount of money that a product will sell for. The place consists of the channels where a product is distributed, as well as the merchandising used to sell the product. And finally, promotion includes all of the ways in which consumers are made aware of a product, such as advertising, public relations, sales promotion, direct response, event marketing and sponsorship, and personal selling (Kerin et al., 2015).
• Packaging: overall package is very basic with no signs of the brand’s logo or additional information • Expanding
Shipping Smarter: Fresh Strategies for Cutting Down Freight Costs If you're reading this, chances are you're curious about how to save money on your freight costs. Let me tell you, it's not easy! Shipping and logistics can be very expensive. It's easy to get caught up in it all.
These are the challenges facing Stila Cosmetics, a relatively small but growing company in Glendale, CA. If that weren’t enough, Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward, eco-friendly packaging. Hereinafter, Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which packaging plays a vital role. Its packaging supply chain, which includes a host of contract manufacturers, fillers, packagers, and assemblers, in the U.S. and around the world, plays a huge role in the company’s success.
Q: What geographical region do you serve? A: We 're open to offers from any part of the country. Throughout our history, we 've been doing business in as many as 44 US states and 2 US territories. Whenever you 're located on the American soil, we 'll be glad to be of help for your manufacturing facility!
Essay The “competitiveness secret” Why the companies change the packaging to sell the same product? Why similar products, but with different brands are perceived as different? If the consumer perceives a product as different from the others, the company that sells this product, has a competitive advantage from the other companies. And if a company sells a particular product, it will increase its profits.
Homestuck began on April 13th, 2009, the 13th birthday of our chief protagonist and future boy-skylark, John Egbert. Three days prior was supposed to be the day he received the Sburb Beta in the mail, but it was running late. It showed up later that afternoon, and after overcoming a variety of domestic adversities, he retrieved the game, along with a birthday package from his internet friend, Dave Strider. John soon established a game connection with another friend, Rose Lalonde, who 'd spent the day badgering him about playing with her, after unsuccessfully attempting to convince Dave to play. Upon connecting, Rose was able to manipulate John 's environment, move his furniture around via cursor, and restructure the shape of his room.
The Issue Affecting Packaging. Dell’s company is known as for their electronics products such as laptop, computer, server and tablet. Most of the product are very sensitive with shock and vibration. Hence, to protect the product during distribution to the warehouse and customer the Styrofoam been made. The Styrofoam are Polystyrene is a petroleum-based plastic made the styrene monomer.
When one thinks of the word milk, what is the first thing that comes to mind? Most people will immediately think of a cow or a tall glass full of that cold, refreshing liquid. More and more people are beginning to picture an almond, a soybean, or for some, rice. The public is swinging away from good old Bessie providing them a refreshing glass and turning to an almond instead. Some people make the switch because to a plant-based “milk” for health reasons or otherwise.
The package should provide in eco-friendly way (paper wraps only / avoid plastic wraps). Promotion Life is good should come up with a new promotion to attract the customers. Seasonal based product is a smart way to promote the product and gain customers attention. Moreover, introduce Option or customized product for each customer is also a good way to promote the product.
The contributions and applications of the theory The theories proposed by Buss (1996) are being applied as a basis for evolutionary psychology today. For example, Michalski and Shackelford suggest that from an evolutionary viewpoint, personality is a representation of advanced psychological mechanisms which were created as a reaction to the adaptive difficulties regularly encountered by our descendants. This view of personality offers one to reinterpret many areas of personality such as individual differences in personality. Through examining personality from an evolutionary viewpoint Michalski and Shackelford discovered new insights in to various emotions such as social anxiety, jealousy, altruism, aggression, mate preferences, and desire
2 LITERATURE REVIEW Several studies have been made on the branding of Institution especially, higher Institutions which includes Universities, Colleges and Business Schools. The importance of branding is well recognised in the branding literature. This chapter starts with a definition of key words in order to understand the terms of discussion and theoretical concepts relevant the research topic. The key words includes strategic positioning, brands, branding, business school, corporate branding, brand image and reputation and brand strategy, stakeholders.
Positioning is the image that a consumer perceives about the product (Dibb et. al. 2007). Brand positioning refers to the preference of a target customer given to a brand or product over the competitor’s product. It is about creating a distinctive place and worth in the mind of the
• Safety. Food must not be placed on the market if it could cause ill health or is unfit for human consumption. • Presentation. Labelling, advertising and presentation of food must not mislead customers. • Traceability.