Importance Of Public Relations Ethics

The definitions of ethics usually include the same ideas of having a variation of systematic analysis, determining right from wrong, and figuring out what should be valued. Public relations ethics involves specific values including honesty, openness, loyalty, fair-mindedness, respect, integrity, and communication. Many journalists tend to believe that public relations ethics is not possible because the profession itself involves manipulation. An example of a popular headline created in the early 1990’s was “Citizens for a Free” Kuwait.” It was created by a public relations firm which was hired by the Kuwaiti government. It has been said that this was successful because the public relations firm lack of ethics which later called into question

As a whole, the public relations industry has transformed more into one that involves ethical communication rather than misinformation. The state of ethics in public relations currently allows those to join an association in which they agree to abide by a code of ethics. The codes of the different associations vary in which some offer practical and professional standards while others identify more general moral principles of ethics. There has been a debate over whether or not an actual code of ethics is necessary for public relations because some scholars have argued that if one is ethical they do not need to refer to a list to tell them what to do. There has been more recent studies that show that public relations professionals are being heard at the highest level of their firms and are having input in what occurs. Young professionals are more likely to not receive proper ethical training in the field and are at a disadvantage because poorly made decisions can affect their reputation and that of their organization. Dialogue should be involved in ethical decision making because it allows for everyone to have an

I also did not understand how it said that people could be hired at different organizations and firms without having exposure or prior knowledge of ethics. I do not think that hiring someone with little to no knowledge of ethics would be a valid asset to a company because eventually either their work practices or dialogue is going to result in an issue between the public or other members of the company. I also did not understand how there are different codes from different associations, but they are not heavily enforced. If there is a code of ethics, I think it should be enforced because otherwise people are not going to adhere to it, but I understand how there is no way to track millions of people to hold them accountable for their