Importance Of Public Relations

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Public relations involves managing relationships between organizations and their public. Public relations is a phenomenon and a necessity of our times. Public relations is practiced world wide- especially in emerging market and developing industries and market. Public relation will be valued anywhere and in any situation where public support is the key in the organization 's success. Public relations professionals works with the media, act as the communication intersection between organizations and their public and provide the communication support that an organization need to achieve its mission or achieve the objective of the company. Public relations is a tool of management like marketing, production and finance. It is investing and creating assets for an organization which is finally reflected in improved performance, profitability and growth. Public relations is the key component of marketing. the definition conveys the vital fact that the essence is mutual accommodation, rather than one sided imposition of a view point. It recognizes that a key factor facing every organizations is the insistence of each individual in modern free societies on having a say about every organization and institution that affects his or her life. Public relations is building good relations with the company 's various publics by obtaining favorable publicity, building up a good corporate image and handling or heading off unfavorable rumors, stories and events. Public relations is used to

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