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Qualitative Themes In Quantitative Research

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A qualitative method was used to gather data. The interviewer developed a qualitative interview questionnaire that consisted of structured interviews aimed at generating qualitative data. This data, known as descriptive data, are the values of which cannot be measured numerically but can be distinguished by classifying into sets.
After collection, the data was consolidated, interpreted and analysed. Data and information will be presented using point themes to allow users have a reliable presentation from all points of view.
Struwig and Stead (2007) assert that data analysis methods enable the researcher to organise and bring meaning to the large amount of data. Content analysis was used for this study. In content analysis themes are extracted from the data. Themes can be extracted through coding of data, elaborating on the data, interpreting then checking of the data into categories or themes that cut across all of data sources. While quantitative research methods, refers much to the systematic scientific investigation of quantitative properties and phenomena and their relationships (Terre Blanche, Durrheim, & Painter, 2006:322).
3.14 Pilot Study
A pilot study was done in …show more content…

(2009: 326) highlight their concern that the lack of standardisation in semi-structured and in-depth interviews may lead to concerns about reliability. Reliability state is concerned with whether alternative researchers would reveal similar information. Some challenges which may lead to bias with regards to interviews may be due to the participants who agree to be interviewed. Qualitative research presents a unique set of validity and reliability challenges that are dealt with sufficiently in quantitative research. Quantitative researchers observe validity and reliability as external to their reality or perception. Qualitative researchers do not agree with this approach and view validity and reliability as integral to their reality and perception of reality (Trochim, 2006:

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