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Essay On Reputation Management

994 Words4 Pages

What Is Reputation Management?

Reputation Management is not a basic buzzword. It’s a reality about which managers need to be serious about in order to protect its business. It means staying on the top of what people are saying and taking measures to correct it.

“Reputation management should be your top marketing priority”

Online reputation management (ORM) is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective online reputation management strategy can also provide you with new opportunities and insight on increasing your brand awareness.

Why Is Reputation Management is crucial?
Image management is important and sometimes underestimated. Situations could be when someone wants get free products and services out of you and are deliberately resorting to nasty reviews to do it. Or when you had a difficult interaction with a customer and he or she tries to shame you …show more content…

You might be a pro at providing excellent services and able to satisfy the expectations of your existing customers but there is one thing that you need to look after in order to protect and fuel the growth of your business. In this era of internet, maintaining your business’s reputation on World Wide Web is essentially important.

Online Reputation Management has become imperative for businesses for monitoring, identifying, and influencing the digital reputation of the brands. An effective online management strategy can open several opportunities for the business.
“Your online footprint gives several insights of the business”
Gossips, rumours, and speculations are an important part of the world of internet. If you happen to trend in some negative story then there is a lot that is put on a stake from a business point of view. A good online reputation or SMO agency in India can help you avoid such a tricky

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