3.4 Research Model 3.5 Research Approach 3.5.1 RO1: To get an overview of Indian Digital Advertising Industry scenario Research Design: Exploratory Research: This research design is generally used to clarify thoughts and opinions about the research problem or to provide more insights on the research topic. Often the researcher is new to the problem either because the product or the brand is new or the researcher is studying it for the first time for his/her research. In such cases, the first few studies tend to be exploratory in research. (Nargundkar, 2002) The researcher used this research design because the exploratory research provides a clear understanding about the research objectives related to the research study and helps to crystallize the defined gap. It is used to identify the variables used in the case studied.
The choice of used methods can only be based on the goal of finding the truth. When judging other publications or presentations, a scientific researcher must only be guided by scientific arguments. When giving education, it must be avoided that only your own study books are used. Every scientific researcher must inform the university about his sideline activities and this information must be accessible on the universities website. - not partial: treating all equal - a scientific researcher must not let personal interest, preference, affection or prejudice affect his judgment and decisions.
Research Methodology This chapter will be based on the methodology used for carrying out this study. It will be answering the research questions in section 1. The research design will be presented as well as the research paradigm. The data collection tools will be studied and data analysis will be described. The reliability and validity of this study will also be described.
Research is the methodical investigation to forecast, clarify, illustrate, and control the trend for the increment of stock of knowledge irrespective of man, society and culture utilizing the stock of knowledge to formulate new applications. Research includes both of deductive and inductive methods. Inductive me-thod is useful for analyzing the observed phenomenon identifying structures, processes, principles and the deductive method is effective for the verification of principles with observations. Gall, Borg and Gall (1996) mentioned four different types of knowledge those are most important for the development of professional skills. 1.
…… … Until 1960s the term research and the term design "was known" as an independent science. Research is Systematic investigation into a problem or situation, where the intention is to identify facts and/or opinions that will assist in solving the problem or dealing with the situation and Design is wide science, includes learn the process of human centered problem solving from the perspective of Industrial Design. If the design combines with research it gives a Design Research! So, what is design research? Why it uses?
The purpose of research is to solve the problem or to contribute to its solution –by generating relevant evidences (Polit & Beck, 2016, P.69). Research questions are specific quarries researcher want to answer in addressing the problem. Research question guide the type of data to collect in a study. Researchers who make predictions about answers to research questions pose hypothesis that can be
For example if we want to construct a building it is essential that its base or structure should be cleared Similarly, social research requires a design or a structure before collection of the data and how data will be analyzed mean to say how data will be collected, measures, classification, tabulation and the analyses of the data. A good research design is not just a work plan. In fact it is work plan details what has to be done to complete the research properly. In other words while designing the research process, it is essential to ask according to this research question (or theory), what type of evidence is required to answer the given question or to test the theory in a conclusive way. There are various research types of research designs to work, our research design is exploratory in nature, we conclude that our study is comparative analysis of performance of the public and private sector bank through CAMEL rating is exploratory in nature which is usually concerned with exploring the general banking industry with respect to particular bank.
Writing a research paper can seem to be a daunting task in a students academic life. It is important to choose a topic that is interesting and form a question that you intend to answer in your paper. To do this you must locate and broad range of sources that are reputable and up to date that pertain to your topic. Taking efficient notes and creating an outline will help you create a paper that is well written and informative. A research paper should include an interesting introduction, body and conclusion.
CHAPTER 2 RESEARCH METHODOLOGY AND PROCEDURE 3.1 INTRODUCTION Research methodology has threefold objectives, Theoretical, factual and application. These objectives are achieved by employing different methods and strategies of research. Regarding research method Sukhia and Meherotra (1) in 1966 say, “The decision about the method to be employed, however always depends upon the nature of the problem selected and the kind or data necessary for its solution methods selected should always be appropriate to the problem under investigation feasible, preplanned and well understood”. Hypothesis The hypothesis is a concise, clear statement containing the main idea or purpose of your scientific research. A hypothesis must be testable and falsifiable, meaning there must be a way to test the hypothesis and it can either be