Strategic planning is known in business as an approach to having a plan to manage a sustainable future. Having a strategic plan can increase chances for success in the future for a business. This also effects the way tourism is planned for the imperative future in responding to destinations’ financial, environmental, and community needs (Ruhanen 2010). Because of these outcomes of unpredictable external factors, tourism strategic planning follows a set of principles, policies, and different management methods to clear a path for new development within the tourism industry. Sustainability is what the tourism industry strives for in order to collect the revenue for the community, however, in order to sustain a growing industry, they must consider
Eco tourism is mindful go to typically ensured zones that endeavor to be low effect and (frequently) little scale (as a different option for mass tourism). Its design is to instruct the explorer; give stores to natural protection; specifically advantage the financial advancement and political strengthening of neighborhood groups; and foster appreciation for diverse societies and for human rights. For landowner to profit, there are many options but most of them lead to one possible conclusion which is exploitation of lands. One example of exploitation of lands is clear-cutting. Eco-tourism offers landowners an alternative solution which is more sustainable and profitable.
Jaini, Anuar and Daim (2012: 175), mention that ecotourism can be defined as a concept that focuses on conservation, preservation, social, and economic benefits. The goal of ecotourism is to provide a sustainable tourism where tourists enjoy their visit without causing a negative impact on the site, while communities are getting benefit from the tourism industry. Similar to what was stated by Su, Wall and Ma (2014: 1190), the development of ecotourism are closely related to the sustainability of the protected natural area. When it is facilitated by appropriate management, ecotourism can contribute to conservation and development, and welfare of local communities. Thus, ecotourism can be interpreted also as tourist activities that reckon ecological values in order to improve the welfare of the people around tourist sites.
Effective destination management can help the destinations to maximize tourism value for visitors while ensuring local benefits and sustainability. There are five positive impacts of effective destination management: 1) Spreading the benefits of tourism: Tourism expenditure benefits to support and promote the small business development and offer the experiential tourism or exploring the potential of industry. 2) Improving tourism yield: Contributing to an improved return on investment and yield per visitor by the effective destination management. Because of the targeted marketing can extend the visitor length of stay and increase the visitors expenditure. 3) Ensuring tourism sustainability: Effective destination management can create the sustainable destination and ensures the nature resources and environment are protected.
Stable tourism approach is a comprehensive approach which wants a long term development on tourism industry without any destructive effects on natural ecosystems and emphasizes that human being will be able to manipulate some special aspects of environment negatively positively in the form of tourism development (Mohseni, 1388). Stable tourism as an eco-friendly phenomenon, is economically possible and sociality acceptable, and it’s conditioned to protect environment and coordinated with tourism activities and socio-economic values (Reihanian et. al, 2012). Stable tourism tries to set up the relations among host society, tourism place, and tourists, since this relation can be dynamic and constructive, and it tries to modify the pressure and crisis among these components to minimize cultural and environmental damages, provide visitors satisfaction and help district’s economical growth (Mohseni,
When the industries are on peak positions then managing diversity is a critical to competiveness. Diversity management reacts to proactive rapid change. This is the reason the sustainable tourism focuses on the cultural and the natural resources. Sustainable tourism is the concept of visiting places as a tourist and trying to make and positive impact on the environment. Mainly the heritage value of the place, cultural identity of the place, the natural value of the place contributes to the destination of the tourism.
“Sustainable development is the pathway to the future we want for all. It offers a framework to generate economic growth, achieve social justice, exercise environmental stewardship and strengthen governance.” – Ban Ki Moon, 2013 Sustainable tourism, one that establishes a suitable balance between the environmental, economic and socio-cultural aspects of tourism development, plays an important role in conserving biodiversity. It attempts to minimize its impact on the environment and local culture so that it will be available for future generations, while contributing to generate income, employment, and the conservation of local ecosystems (“Defining Sustainable Tourism”, 2018). By doing so, sustainable tourism maximizes the positive contribution of tourism to biodiversity conservation and thus to poverty reduction and the achievement of common goals towards sustainable development. Sustainable tourism provides crucial economic incentives for habitat protection.
“Innovative ways towards achieving sustainable tourism development” Environment and heritage may be useful to clarify what we mean by these terms. Environment refers to ecosystems, and also to cultural qualities and characteristics of places. Heritage embraces our natural, Indigenous and historic inheritance – what we think our descendants should, and would want to, inherit. Environment and heritage are valued differently by different people. Those working in tourism recognise them as assets of mainstream and niche tourism products and are in a position to do much to educate visitors about the values of our natural and cultural heritage places.
A clean and properly managed land plays a big role for any country’s tourism industry. This particular industry cannot be looked down upon because it can be a prospective major source for 32the economy of any nation as proven in numerous countries. Brunei needs to take further steps to maintain the cleanliness of its land, especially within its main tourist attractions like Kampong Ayer and Tasek Merimbun. Thus, the government needs to raise their efforts to keep the Sultanate’s environment clean, and if it is left unkempt, it will surely affect its tourism industry which can serves as a potential economic contributor. This essay will discuss why the environment can cause an impact on Brunei’s tourism industry and economy.
update images on tourism sites to avoid giving potential tourists a negative impression, since destination images play an important role in promoting the destination and helping tourists to select a destination to visit. Service quality at tourism destinations affects tourists’ behaviour and impacts service quality standards and brand names. Hospitality managers therefore have an important influence on customer’s decision-making about destinations (Taski and Kozak, 2006; Kusumastuti et al., 2011) by using attractive strategies to capture potential tourists. Objects such as symbols, signs, photos and designs constitute a brand in tourism management. These products and services aim to entice customers and influence their mind-set to travel to destinations.