In present times to be successful, understanding the behavior of consumer is a key to success for business organisations. Marketing personnels are constantly analyzing the patterns of buying behavior and purchase decisions to predict the future trends (Nair & Pillai, 2007). Shopping orientations are referred to as shopping-specific psychographics, that reflects a complex social, economic and recreational phenomenon (Darden& Howell,1987; Howell,1979). The basic premise of shopping orientations is that shopper’s with different orientation have different consumer characterestics and market behavior including different needs and preferences for information sources (Moschis,1976), different store preferences (Gutman & Mills, 1982) , different psychographics characterestics and demographics (Darden & Howell, 1987) and different emphasis on store attributes
Porter’s value chain is a good tool for company to understand their business and determines costs and affects profits. It is a flexible model that all businesses must undertake in some form. • Disadvantages: Porter’s value chain is a relative professional analysis model, people who are not experts in its use might not benefit from this tool. 4. Conclusion Like ZARA posted on their official website, they believe that the customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
Notes on Category management what is category management? Category management is the grouping of similar or related items that the customer would like to find together in a store. Category management is mainly used as organasational aid to better manage and monitor predefined groups of products. Category management is linked to the four PS because its aim is to have the right product at the right price at the right place at the right time in order for the business to meet its projected sales targets and generate required margins and maintaining good stock cover of its categories in order to avoid stock out situations. “Product category is controlled by the consumer behavior, the consumer drives what happens in the category.
in the purchasing department you need to plan what raw materials, machinery, equipment and services are needed before you just buy, so planning is a key to a great business. Focus A business needs to focus 24/7 it cannot afford distraction. A business needs to focus on only the goals they have set and nothing else. If the business doesn’t focus on their goals the goals won’t be achieved. Each business function has their own part to focus on and if they do then the business will be effective Connection When in a business you normally work long hours each day but losing yourself in your business can have a negative impact on your business, so it’s good to take a break from it and go back to the roots where found the reason why you wanted to start the business in the first place.
The two most critical aspects which help in understand customer buying behaviour. Retail stores today play a vital role in the shopper behaviour matrix; it is firstly like a museum for reference and secondly sensors placed in key areas within a store can predict customer psyche. It can even analyse which product makes a customer happy and other that don’t suit them. With such hi-tech revolutionary tools, the retail industry is pacing itself towards a new beginning which benefits the customer and the
As such, companies are finding it hard to establish a balance between profitability, productivity, business viability and sustainability, and customer satisfaction. Many firms are fulfilling one of the above objectives and failing in their attempts to fulfill the other objectives. With such conditions, it has become difficult for managers to realize the relationship that exists between operation management and job satisfaction. Therefore, the overall purpose of this research is to examine the relationship between application of the operational management strategies and the productivity of companies. As a matter of research extension, the research will also analyze the element of customer satisfaction about operation management and employee job satisfaction and management.
Introduction This report will define supply chain management and discuss the purpose and impact of the supply chain decisions on the success of the Tesco, however it also explain E-commerce model and evaluate Tesco online business and identity technology innovation, improvement in order to enhance efficiency of Tesco Plc, as well describe reverse and sustainable logistics and analysis how Tesco best practice facilitate its competitive advantages. logistics management as that part of supply chain management that plans, implements and controls the efficient, effective forward and reveres flow and storage of goods, service and related information between the point of origin and the point of consumption in order to meet customer’ requirement.
Marketing mix is an important tool used in management to attract customer and innovate new products and services and aside from that this measures the behavior of the customers in selecting shopping center (Goi, 2009). A competitive approach in most operation of shopping malls is to acquire effective marketing strategies to maximize profit. Ideally, understanding customers’ perception, its preferences on the products and the market would help the marketing managers in determining its marketing mix (V. Kumar). The objectivity of the study is to provide knowledge on the relationship of customer behavior and the marketing mix that affects the customers in selecting shopping malls and the company’s profit. The approach models were used as guide for the benefit of the study in which it providesconcrete analyses of data that shows customer preferences and its probability rates to switch to another shopping mall through the use of marketing parameters among selected shopping malls in Davao City.
That is the idea of marketing implementation, creating and launching a product/service that meets or satisfies a specific target market (audience) needs and wants, at competitive and accessible prices, then distribute them, advertise their benefits and utilities through various channels of communication. Marketing implementation is often achieved at the functional level of an organisation management. It puts into action the decisions and choices taken at corporate and business unit level of the
In an age, where the customer is the king and marketers are focusing on customer delight retail may be redefine as the first point of customer contact. The retailer as the link between the producer and the consumer: from the customer’s point of view the retailer serves him by providing the goods that he needs in the required assortment at the required time and place. From an economic stand point the role of a retailer is to provide real added value or utility to the customer. It is necessary for retailers to fully understand the motivations that drive the customers. The retailer serves the consumer by functioning as a marketing intermediary and creating time, place and ownership utility for the consumer.