Importance Of SEO In Healthcare

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Significance of Medical SEO to Healthcare Providers
Search engine optimization (SEO) has undergone remarkable changes over the years and has provided a platform worthy of note for healthcare providers to get their services to the people who need them. Consequently, any modern hospital or other healthcare institution has to have a clearly laid out SEO strategy for a chance to stay relevant and competitive in this cutthroat industry. Being the best doctor is no longer enough; getting that information to potential customers has become a central part of doing business in the healthcare industry.
For healthcare providers who have already embraced medical SEO, the good news is that it remains an unrivaled means of promotion. Compared to other digital
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Here are some of the techniques that medical SEO agencies like SeoWar use to increase the number of leads that a healthcare provider is getting for their website:
 Strategic and targeted healthcare content marketing: This often includes blog posts, videos and newsletters
 Expertly worded meta titles and descriptions for search engine bots as well as potential customers
 Creation of social signals using social media marketing strategies
 Acquiring high value backlinks from authority healthcare websites
Healthcare industry eye-opening statistics
 62% of people with smartphones use them to search for health-related information
 58% of marketers in the healthcare industry use blogs for digital marketing
 A third of patients are using tablets or mobile phones to book appointments with their doctors or do research on their condition
 Compared to other digital platforms, search engines drive three times more visitors to healthcare institutions websites
 Patients who use the internet to book doctor appointments conduct three times more internet searches than those who don’t
 80% of all internet health inquiries begin at a search engine
 Close to ¾ of all internet users have searched for health information online in the last
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Take a look at the following SEOWar case studies. As you will see, these case studies clearly demonstrate the benefits and opportunities that medical SEO avails to healthcare providers. These include:
Increased visibility
Your practice maybe the best in your locality, but if the patients who need to know that are in the dark, both your practice and the patient lose. If your medical practice has a website but only you, your employees and a handful of other people know about it, internet users interested in the services you offer will navigate the web and not find you. This is true for all websites that are yet to be optimized for search engines so that they can rank high in search engine results pages (SERPs). A well laid out search engine optimization plan will increase the visibility of your website and drive more traffic.
Brand and reputation

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