The advertisement helps the organisation to reach to their targeted customers in an effective manner and at the same time, also enables them to develop a superior relationship with the public as a whole. Other techniques that are used in marketing are mainly transactional marketing, viral marketing, and mass marketing. The marketing process helps the organisation to increase the customer base for the company, which in turn leads to the development of the sales level for the organisation. Different marketing techniques must be incorporated within the marketing strategies of the organisation so, the companies are able to enhance their operations and at the same time develop in the near future (Hynes and Janson,
Not only that, the benefits of a consumer Club Card can accumulate points and convert to certain items as a reward. Secondly, IT integration also factors that lead to Tesco 's success. IT is very important in business management. With the development of new technology will smooth and improve the system. For example, in terms of stock control, customer ordering systems, maintaining valuable
Explained in a detailed perspective, companies normally take advantage of advertising in order to get their potential customers informed of the characteristics and features of products or services (). Dunn (1995) hold a view that advertising is a magical tool to appeal customers to a brand as well as maintaining the number of customers during some sluggish selling periods.
To summarize the case study in my own words are that the use of customer relationship management within the Dow Corning’s sales and marketing group to provide excellent customer service while recording valuable information about their customers to gain an understanding of their customer 's needs, wants and to provide new ways to better serve their customer base. It is important that business and organizations look for technological ways to improve the sales process and to use new technology to input, retrieve, and view critical lead customer information that will increase sales and provide excellent customer service to their customers they serve. Reference: O’Brien, J. A., & Marakas, G. M. (2011). Management
It has set the highest priority to speed of delivery, thus, Tesco can meet the needs and expectations of its customers. For example, online shopping service of Tesco is a good case. It shows that Tesco has made its effort to consumers for saving their time and money for other usage. 24-hour online delivery service helps Tesco to have a good impression in aspect of speed to its consumers. On the other hand, speed is a direct way to win more customers and increasing the growth of business.
Role of Sales In an organization, the sales division plays a very important role in the success of its business. Sales is the touchpoint between the organization, its services or products and the end users or customers. The unique and critical role of sales department is to connect the customer’s needs and the products or services the organization wants to offer that can fulfill their needs. Key ways in which a sales division can impact an organization’s success are: Organizational awareness Sales plays a key role alongside marketing channels in spreading detailed awareness about an organization and its products. While marketing helps in generating curiosity, it is the sales representatives who are responsible for converting curiosity into
This may involve promotion of the product, creation of an extensive distribution process to reach a wider consumer area, and putting attractive pricing to lure more customers into purchasing the company’s products. Coming up with innovative ways of increasing the usage of the product will also, help a company improve its sales in an established market (Maria, Grandinetti, & Bernardo, 2012, p.
So, it actually helps in reinforcing the market position of the brands. In other words, co-branding helps in creating a deeper impact and brand recall among the target customers. Therefore, a diverse portfolio of brands helps gain more traction and exposure than just one product. Risk and Resource Sharing: If both the brands are looking to expand their customer base, then the brands can leverage each other’s strengths to capture the target market, mitigating the risks with economies of scale. Sony and Ericsson co-branded various products ranging from the walkman to mobile devices.
Advertisement is an important aspect in the Modern Business world, the strategy to keep the company profitable and to make maximum customers and to expand the market segment. The advertisement plays an important role. Advertising is a form of marketing communication that is used to persuade an audience to take or continue some purchase action, usually with respect to a commercial offering, or political or ideological support. It has been argued that for fast moving consumer goods advertisement plays a very important role and it also helps in developing the brand and creates a positive behavior to the brand. Advertising messages are usually paid for by sponsors and viewed via various media forms including mass media such as newspaper, magazines,
The services offered are such as online payments, listing the solutions, protection and authentication, instant messaging, member reputation and after sales services such as warranty problem. All these services have accelerated the company’s success. 2. Pricing is another strategy that led to the success of alibaba.com; the company has adopted a number of pricing strategies such as; product line pricing, penetration pricing and discounts. These pricing methods used are fair to the business to business customers and have increased the sales of the company.