Essay On Sales Promotion
Introduction
1.0 Introduction Sales Promotion
Sales promotion is one of the promotion is marketing strategy. Sales promotion is a process of persuading customers to buy the products or services to boost up their sales of the company in the short-term of the period. Beside that, sales promotion is offering consumers’ addition values in the products or services to motivate customer to buy the products or services now, buy more, and buy again and again.
2. Objective of sales promotion
- Create product awareness
Various sales promotion techniques are highly effective for the first time to expose the products to customers. Sales promotion technique can serve as key promotional components in introduction stages of new product life cycle. Besides that, one the efforts that to create the product awareness, sales promotion techniques actually possess the additional advantages of obtaining customer information at the
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Consumers are very greedy, they will normally prefer the discount items which is cheaper than normal price. Marketing use this techniques to lower the selling price and indirectly increasing the sales of consumer purchasing. Moreover, sales promotion techniques include merchandising allowance. It means that the more of the product that the retailer purchases, the lower the price they can get it.
The manufacturer reduces the cost for larger orders that ordered by the retailers. They get the discounted cost from the suggested retail price from manufacturer so they can deal with manufacturer with a better price and to purchase more. However, manufacturer does not lower the cost every time for the same products. They only offer it for a limited period time. Some of the retailers do not have enough storage for some certain products, they will wait for the discounted rate to no longer be available, and then sell to other
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