ipl-logo

Semiotics And Effective Communication

1447 Words6 Pages

Abstract- Effective communication is an aid used in everyday life to communicate thoughts (message). Communication is effective when the recipient of a message understands its meaning and can express that meaning back to the speaker or sender of the message. Semiotics, or semiology, is the study of signs, symbols, and signification. The purpose of this paper is to discuss the principal perspectives of semiotics and its application for understanding consumer (consumer research), corporate positioning and brand development. Keywords-Semiotics, Semiology, Effective Communication, Communication, Brand, Corporate, Customer, Customer Research, Positioning, Marketing, Consumer Insights. Introduction- Brands are built over time. Since the day of their …show more content…

Semiotic positions meaning at the nucleus of consumer behavior and involves the study with multiple perspectives. “Advertising is a cultural document, a way of presenting and apprehending the world"-(Sherry 1985, p.1) thus, a semiotic consumer research helps to understand and map consumer behavior and psychology which at the end helps for a better communication. Semiotic consumer research is an integral part of the process of designing a communication. It helps to study- • Consumption Pattern- The reason, why a consumer gets attracted to a particular. What symbolic that grabs his attention and leads to his consumption. For example we very often pick up products due to look and feel and the visual appearance. Thus , to understand which visual appearance the consumer connects helps the marketers. • Consumer Mythology- This gives us the associations that consumer has due to his social background, status and the associations of the past. • Symbolic Interactionism- This helps to analyses how the various elements coming together interact with each …show more content…

Thus, semiotics has become an integral part of the marketing world. Semiotics is the study of this hidden language, the colors,shapes, sizes, graphics and materials all have meaning and all subconsciously influence consumers’ responses to the brands. Semiotics is an analytical eye to the visual language of branding, and the culture. It is a way to define how, what to communicate to create an impact on the consumers. It provides an understanding of the ways in which cultural codes connect products and our human reactions to them thus, being an indispensible part of the corporate marketing

Show More
Related

  • Adrienne Lafrance Rhetorical Triangle

    584 Words  | 3 Pages

    Adrienne Lafrance, in ¨Alphabet, Jigsaw, and the Puzzle of Google’s New Brand,¨ conveys a message that consumers need to take a closer look at companies because are deceiving consumers through branding. The author transmits this message through using the rhetorical triangle, diction, and rhetorical transaction. The rhetorical triangle is the first technique most authors use when writing. Lafrance wrote her article towards a tech-savvy audience and posted it in the technology section of The Atlantic.

    Read More

  • Edward Jones Rhetorical Devices

    756 Words  | 4 Pages

    For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

    Read More

  • To Kill A Mockingbird Discrimination Quotes

    2176 Words  | 9 Pages

    The interaction

    Read More

  • Three Theoretical Perspectives In Sociology

    92 Words  | 1 Pages

    In sociology, there are three theoretical perspectives; symbolic interactionism, functional analysis and conflict theory. The major point of symbolic interactionism is to use symbols to help understand how we as a society view the world, and how we communicate with one another. In functional analysis, the major point is to look at society as a whole, constructed of various parts, or groups, that all have their own function. Lastly, conflict theory is the opposite of functional analysis. In this perspective, society is viewed as different groups, each competing for power, or dominance.

    Read More

  • Interpersonal Communication In The Notebook

    386 Words  | 2 Pages

    Interpersonal relationships can take form in many different ways and are everywhere, such as at the workplace, school, home, and even the grocery store. Interpersonal relationships consist of family, friendship, social, romantic, and online relationships; all of these relationships have one big thing in common: the element of communication. In the movie, The Notebook, the film primarily focuses on the romantic relationship between people named Noah and Allie. Upon meeting Noah, a poor man, and Allie, an upper-class woman, quickly fall in love, however, struggle with maintaining their relationship due to their social differences. The movie displays an array of interpersonal communication concepts, such as the social exchange theory, the declining

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Ethos Pathos Logos

    1464 Words  | 6 Pages

    is then the aim of marketers and advertisers to utilize these characters in order to extend and expand this emotional relationship with consumers.

    Read More

  • Covergirl Ethos Pathos Logos

    670 Words  | 3 Pages

    Pathos imagery is used profoundly in the marketing industry as companies try to appeal to the emotions of the consumer. Advertisements make use of pathos to attract consumers to buy a certain product. Companies often target the average woman’s insecurities, making her feel unattractive and socially unacceptable. The marketing experts then offer a remedy in the form of a product, in order to make sales (Edlund and Pomona, n.d.). By doing so, the woman feels as if she needs to improve herself, thus goes out and buys the product to achieve the perfect look.

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

    Read More

  • Rhetorical Analysis Of Nike

    1589 Words  | 7 Pages

    Heath also claims that the use of symbols can build up norms for facilitated aggregate activity. In a study by (Sproule 1988), it is illustrated that the focus on a rhetoric approach was more towards the use of media in a way that it was used to address a vast audience instead of persuading them. Not all rhetorical of an organizational communication have depended on mass intervened messages. The research heading of rhetorical studies of advertising appears to be immovably

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.

    Read More

  • Semiotic Analysis Of An Advertisement

    1884 Words  | 8 Pages

    Semiotic Analysis Essay Of a print advertisement Emelie Johansson CIU210 SAE Dubai Institute Media’s central role in our modern society, have become a sort of reference to how we make sense of our existence's and the world we are living in. Advertising companies are selling themselves in the best way possible through their marketing and are apart of the distorted picture we have of what’s real and normal. Even though we know how advertising tries to affect us, and we try not to believe it, we are being “manipulated” by the advertising we are exposed to. Melanie Dempsey and Andrew Mitchel did a study for the magazine ”journal of Consumer research” to show how much advertising really affect us without our knowledge.

    Read More

  • Branding Literature Review

    1157 Words  | 5 Pages

    Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or

    Read More

  • Reflective Essay On Communication

    1093 Words  | 5 Pages

    The two key topics in class in the last weeks, for me. Two of the most relevant topics developed in the last weeks were: non-verbal communication and the barriers to communication. Everytime we communicate with another person or group of people, we have to take into account some factors other than what we are actually saying that can affect how the message is going to be received: body language, tone, intonation, facial expressions, and others; this is what we understand for non-verbal communication. As we saw in class “55% of communication is body language, 38% is the tone of voice, and 7% is the actual words spoken.”

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    Therefore, his term paper aims to analyze advertisements by Dove semiotically as well as to compare them, especially focusing on the depiction of women and how it changed with the launch of Dove’s ‘Campaign for Real Beauty’. Since print advertisements are the cultural material being used in this paper, the analysis will be from the author’s point of view. Nevertheless, it will be based on and supported by methods of semiotic analysis. Also some aspects of gender theory, especially stereotypical beliefs, are taken into account.

    Read More

More about Semiotics And Effective Communication

Open Document