Medi The Power Of The Semiotics Approach

In recent times, one of the most powerful and influential way of thinking about media has been the approach known as semiotics. The names semiotics and semiology derive from the ancient Greek word “semeion”, which means ‘sign’. Semiotics is a way of analyzing meaning by looking at the signs like text, pictures, symbols, signs etc. semiotics can contribute more than our understand of the media in the narrow sense to understand the message communicate in the media. The power of the semiotics approach lies partly in its applicability to the much wider field of meaning making which includes fashion, cinema, dance, literature, architecture etc. The semiotics approach in the media of communication should be critically analysis. Semiotics was first

The true meaning comes with the combination of the message and the reader (audience). When it comes to a text, we must take into consideration not only the components, but also the relationship between these components, all the impressions they created and techniques the creation of these impressions as well. Mostly the image make in our mind effect on us, which is driven by myths, ideologies and connotations inserted in images. Only sophisticated analysis, hidden under the coat of sense could be formed. Visual semiotics it deconstructs visual communication, while reaching in his attempt, the meaning and ideology. Human beings are familiar with these signs and symbols throughout their life and struggle with them to signify

A sign can be a word, a sound or a visual image shares linguistic signs into two components, the signifier (sound, image or word) and the signified, which is the concept the signifier represent or important. The problem of meaning rises from the fact that the relationship between signifier and signified is arbitrary and conventional. In other words, the character can mean something and can mean different things to different people. The arbitrariness is real in the language most spoken and written but it is clear that the visual signs are not