Importance Of Service In Hospitality

928 Words4 Pages
The aim of this study is about ‘the importance of quality service and customer satisfaction in Hospitality, respectfully Hotel industry. Within the tourism and its divisions for segmenting Hotel clients, there is also MICE Industry. Meetings, Incentives, Conventions and Exhibitions nowadays are taking places in Hotels, because they find everything in one place; accommodation, venue, parking lots, food and beverage, and technical equipment. Quality of service is a merit that is judged by customers’ point of view. Customer expectation match and the level of service delivery are key measurements of the quality of service. Quality of service is defined from the customer standpoint and their perceptions of how satisfied were they with the service delivery. Hence it is very critical feature that obliges the marketing managers to examine their quality of their service basing on the customer approach. Therefore, it is significant for service based organizations to find out what customers want, expects and need, and then develops services that either meet or exceed customers’ expectations. It is important because service based companies need to enhance its quality of service in order to be distinct in the market and gain customer satisfaction and hence their loyalty. To be more unique in the trade market businesses need to know their customer and what customer need/want. In production companies’ innovation is crucial because product and price can be easily imitative. To
Open Document