Sex In Advertising
e first instance of the deliberate use of sex to sell a product was by the Pearl Tobacco brand in 1871, which featured a nude woman on the package. In 1885, W. Duke & Sons planted raunchy cards into their packs of cigarettes that featured sexually provocative material. Inevitably, Duke went on to become the leading American cigarette brand in 1890.
Other early forms of appealing to the audience through the use of sex in advertising are woodcuttings and graphical illustrations of stereotypical attractive women (often nude from the waist up) on the cover of posters, banners, and advertisements of tobacco, guns and salons. Looking into several cases of importance, sex in advertising has shown a direct correlation with increased consumer interest
…show more content…
Calvin Klein once said, "Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity." The brand’s first controversial jeans advert showed a young 15-year-old girl named Brooke Shields wearing the exotic jeans and claiming: "Want to know what gets between me and my Calvins? Nothing." The brand has also received negative media attention for its controversial promotion of it’s products in the mid-1990s. A lot of the brand's advertisements showed pictures of teenage models, some who were speculated to be just 15 years of age in extremely sexual and erotic manners. Despite the company insisting that these advertisements were not pornographic or erotic in nature, the campaign was considered by some as a form of soft porn or the promotion of casual sex in association with the product. In 1999, the company got into more heat from the media when advertisements of young children wearing just Calvin Klein underwear and nothing else aired on international television. This advertising campaign was removed from television only one day after it aired as the backlash from the public was immense. A spokesperson from the company insisted that these advertisements were aimed to capture the same warmth of something that is present on a family shot.
Benetton
Benetton, an Italian clothing company gained worldwide notoriety in the late 1990’s for its “raunchy” advertising, inspired and spearheaded by the art director Oliviero Toscani. He started with multicultural imagery and blended them together in the campaign "United Colors of Benetton" which then turned into something extremely provocative with interracial ‘couplings’, and bizarre sexual pictures such as a nun being sexually involved with a priest.
KamaSutra condoms in
Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals
1045 Words | 5 PagesThe assumption can be made that the company doesn’t want sex to be its primary advertising point, but the significant theme of sexual desire is delivered throughout the ad. The models role in the ad is to draw in the consumer’s attention, increase overall reception, and in effect increase the number of prospective customers. Additionally, there’s a quote above the burger in bold letters that says “She’ll tell you size doesn’t matter, she’s lying”; this catchy yet provocative catch phrase is aimed directly at the male
What We Are To Advertisers And Men's Women Summary
148 Words | 1 PagesIn “What We Are to Advertisers” and “Men’s Men and Women’s Women” both Twitchell and Craig reveal how advertisers utilize stereotypes to manipulate and persuade consumers into purchasing their products. Companies label their audience and advertise to them accordingly. Using reliable sources such as Stanford Research Institute, companies are able to use the data to their advantage to help market their products to a specific demographic. Craig and Twitchell give examples of this ploy in action by revealing how companies use “positioning” to advertise the same product to two demographics to earn more profit. Craig delves more into the advertisers ' plan by exposing the science behind commercials.
Superbowl Advertising Campaigns
361 Words | 2 PagesThey are not the only company who uses sex appeals to sell. Both Urban Outfitter and Calvin Klein are constantly under fire for their
Summary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne
507 Words | 3 PagesThis ad portrays three men attacking a woman. The men appear to be drawn towards the woman’s jeans, as it is apparent that one of the men is lifting the woman off the ground by the back of her jeans. The advertisement is strangely geared towards women as the targeted audience even though it is such a terrifying image. In my opinion, the ad speaks volumes using ethos and pathos in a negative fashion.
Reebok Commercial
741 Words | 3 PagesDoesn 't matter if it 's a boy or a girl they get smoked. The Purpose of the commercial is to show you that terry the linebacker pick the pace up of an office. In the commercial terry is wearing a reebok jersey, I think this is showing that reebok can be put through a lot and you can rely on reebok for a good results. In short commercial humor plays a huge roll on hooking buyers, and catching their attention.
Summary Of Killing USftly 4 Jean Kilbourne
1229 Words | 5 PagesWomen are made to look sexual for anything they are selling, even if the product they are selling has nothing to do with anything sexual. Sex is appealing to most people. Companies use that to their advantage by putting some form of sex on a page to grab the audience's attention, which makes them stop and want to product they are selling. Kilbourne shows images of ads where women are being controlled, punished by the man. Advertisements like these are examples of taking something horrible in the world and glorifying it to the benefit of having a decent advertisement.
A Rhetorical Analysis Of Cigarette Advertising
1048 Words | 5 PagesThroughout the seventies smoking cigarettes was one of America’s favorite past times considering it was “cool” and “in fashion”. One of the biggest and popular cigarette brands of the time was Benson and Hedges, and their newest product branches were Benson and Hedges 100’s, the cigarettes being advertised. Advertising provides a direct line of communication to existing and prospective customers about a product or service. The purpose of advertising is to coerce customers to become aware of the product or service and to draw customers to a business.
History Of False Advertising
1525 Words | 7 PagesToday you can see advertising pretty much everywhere billboards, television, movies, magazines and most of them are targeting young girls because they know how influenced they’re and they take the advantage of it. False advertising or deceptive advertising is the use of false or misleading statements in an advertisement. False advertising is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are legal, or technically illegal. In a magazine, you would see an edited version of that woman airbrushed, heavy photoshopping in order to sell the product by misleading the young girls making them believe that they need it in order to feel or to be beautiful and advertisers believe that thin models sell products.
Astro Boy Gender Stereotypes
720 Words | 3 PagesWhat these ads are putting out to young teens and adults, is that they have to be sexy, they have to be skinny, and they have to be overall perfect in a man’s eye. The girls that are seen in the Victoria Secret ads expose a lot of skin and are in a sexy position; the photos seem to be for females but in reality it for the man; it is what the man wants from the female. A female does have the right to feel sexy for themselves, but in the way that these women have been portrayed, it has been in the way that it is for the men and not for the women. The Boy Who Cried Wolf is a well-known children’s book which many parents use to keep children from lying. The book tells about a young boy who tricks surrounding people into thinking that there was wolf, that the boy needed protecting.
Summary Of Two Ways Women Get Hurt By Jean Kilbourne
984 Words | 4 PagesMore and more in advertising today is focused on sex. From advertisements for video games to clothing, companies use risqué or sexy advertisements to sell products. Clearly because these kinds of ads continue to be created they must be helping company's marketing efforts. Some people think that these ads negatively portray women. Jean Kilbourne is the author of the article, “Two Ways Women Can Get Hurt.”
Essay On Gender Roles In Advertising
1065 Words | 5 PagesYet, in the realm of advertisement, there seems to be a fundamental difference in the way men and women are portrayed. The women are portrayed as a sexual object, fragile, and exotic whereas men are portrayed as dominant, powerful, physique, tough, independent, and aggressive. The advertisement today 's plays very important to influence the customer decision, and through various research evidence that gender, sexuality, and advertising are
Tinkler's Cigarette Advertising Analysis
195 Words | 1 PagesTinkler argues cigarette advertisements aimed at women were preoccupied with establishing smoking as a feminine practice. In the 1930s, smoking was utilised to signify that women were “modern”. One brand specifically aimed at the female market used the strapline ‘Red Tips for Red Lips’ a marketing notion that the inclusion of a red tip prevented lipstick marking the cigarette and thus enabled men to ‘preserve their beautiful illusions….’ . In promoting their products to women the aim was to create a notion that smoking was a practice that appealed to modern, fashionable, successful, middle-class femininity. However, despite gift-wrapping cigarettes as an embellishment to the female persona smoking was perceived as causing soreness to the
Calvin Klein Advertisement Analysis Essay
912 Words | 4 PagesAdvertisement two: Calvin Klein is a dark-full colour advert, for Calvin Klein Jeans advertisement (Figure II). Nudity combined with the body position and body language make this a highly sexual ad and a solid reason for its inclusion in the study. The Calvin Klein advertisement features a woman with a nude torso positioned on top of man with a nude torso. The visual elements presented in the second ad by Calvin Klein create visual texture; the ocean/rocks surrounding the human figures creates a frame focusing the eye on the bodies in the centre. The woman’s fixated body pulling away from the male model attracts the viewer down her arm, to her waist pointed at the logo at the bottom of the page (right-hand-side).
LGBT Advertising Analysis
1008 Words | 5 Pages(Judkis). Again, the religious aspect of an advertisement makes it much more controversial. It should be added that the Benetton
Essay On Shock Advertising
767 Words | 4 PagesThe reason for this is that the youth are usually easy to target because they are open to new ideas and are early adopters. This group is a good target for shock advertisements especially because they are not conservative and don’t consider shocking images or appeals as offensive or obscene. Shock advertisements if seen by an older age group is usually considered obscene and they consider it in a very negative way; so much so that they may even avoid purchasing products or services of brands that use shock advertising. The age group of 18-30 is on other hand a good audience for shock advertisements because this is a stage where people become rebels and begin to voice their opinions. This is why for them shock advertisements are a good avenue to have their views
More about Sex In Advertising
Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals
1045 Words | 5 PagesWhat We Are To Advertisers And Men's Women Summary
148 Words | 1 PagesSuperbowl Advertising Campaigns
361 Words | 2 PagesSummary Of Two Ways A Woman Can Get Hurt By Jean Kilbourne
507 Words | 3 PagesReebok Commercial
741 Words | 3 PagesSummary Of Killing USftly 4 Jean Kilbourne
1229 Words | 5 PagesA Rhetorical Analysis Of Cigarette Advertising
1048 Words | 5 PagesHistory Of False Advertising
1525 Words | 7 PagesAstro Boy Gender Stereotypes
720 Words | 3 PagesSummary Of Two Ways Women Get Hurt By Jean Kilbourne
984 Words | 4 PagesEssay On Gender Roles In Advertising
1065 Words | 5 PagesTinkler's Cigarette Advertising Analysis
195 Words | 1 PagesCalvin Klein Advertisement Analysis Essay
912 Words | 4 PagesLGBT Advertising Analysis
1008 Words | 5 PagesEssay On Shock Advertising
767 Words | 4 Pages