Macy’s is parent company of Bloomingdale’s since 1949. This high end department store offers upscale merchandise such as Burberry, Chanel, Prada, Christian Dior, and Jimmy Choo. Consumers that shop at Bloomingdale’s has a higher level of brand loyalty and willing to spent more than Macy’s consumers. Macy’s other strength is their portfolio of strong, diverse private brands. Each of their brands offer a different or unique factor that attracts specific consumers and their needs.
Place: H&M sticks to keeping their company in a busy area, such as a big city shopping centre. The store comes with a great atmosphere which includes good mellow music and friendly employees. Some stores are so big you could spend hours looking around and be okay with that because it is such a lovely shopping experience. Even if you are the type of person who doesn’t like to go out and shop, H&M is going to be offering online shopping in the near future. Promotion: The main way H&M promotes their clothing is by their magazine which is where you can see many of your favourite celebrities like David Beckham, Madonna, Lana Del Ray and many others wearing the companies clothing.
The Neiman Marcus Corporate Mission Statement is: “Neiman Marcus is a renowned specialty store dedicated to merchandise leadership and superior customer service. We will offer the finest fashion and quality products in a welcoming environment.”(www.neimanmarcus.com) “Our goal at The Neiman Marcus Group is to excel in each aspect of our business - merchandise, customer service and marketing. We strive to be the best luxury and fashion retailer. We will continue to innovate, adapt and engage our customers so that they can shop with us anytime, anywhere and anyplace. In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.”(www.neimanmarcuscareers.com) “Omni-channel marketing programs designed to promote customer awareness of our offerings of the latest fashion trends; loyalty programs designed to cultivate long-term relationships with our customers; knowledgeable, professional and well-trained sales associates; customer-friendly websites; and a proprietary credit card program facilitating the extension of credit to our customers.”(www.sec.gov) are all things that Neiman Marcus does to sustain their company.
It is a dream of every lady to walk down the aisle in a very fashionable and deluxe way. The wedding costume is considered to be one of the most valuable dresses of a bride. There are many brides who keep their wedding costumes well-looked-after so that they can pass them on to their daughters and granddaughters. If you purchase a wedding dress from a graceful boutique, then they can actually be very costly. If you are on a tight budget, then you must contemplate the option of rent designer dresses or wedding dress on rent.
New York City may be one of the strongest markets for luxury goods, an article from Fortune states that there has been an increase in tourism from countries such as China, Russia, and Brazil (Wahba P., 2016). Many of these tourists come to shop in the United State and are considered a major growth for retailers. As of now, Nordstrom only has one international location, which is Canada. Nordstrom could potentially open department stores, or market towards more consumers from the European and Asian markets. On the other hand, there are a few threats that Nordstrom should look out for.
Although Ulta Beauty’s is a beauty supply stores that carries all-ages makeup and hair products, their advertisement that is filled with fun fonts and bright colors scheme often attract millennials into viewing their magazine Since millennials have one of the highest purchasing power with the sum of $733 billion dollars, it became many companies’ specific target market such as Ulta. Despite Ulta’s artistic graphic aspects of the advertisements, the advertisement itself targets many millennials due to its captivating word choices such as “most loved brands” or “sale”. Millennials are like other generations, because we are always looking for values. We want to be part of the exclusive sale and get the exclusive
Furthermore, BBB had advantages in communication mix as well because they promoted their sales everywhere. ABC Carpet has an advantage in location and store design. They are located on a busy corner block, which can be easily spotted and having such a big store; their store layout was exceptional and spacious. Meanwhile BBB’s building has two other stores in it as well and their merchandise takes up every square foot possible. However, BBB’s customer service outperforms ABC Carpet’s greatly.
I would like to add that some of tWalmart’s strengths are brand recognition and convenience. Walmart “has grown over the last 50 years into the largest retailer in the world” (Walmart). Their stores have become well-known, widely accessible and have also evolved as a one-stop shop. Aside from household items, they also carry sports goods, electronics, and automotive needs. Moreover, one of Costco’s strengths would be high employee satisfaction.
Target's main goal is to be the main shopping center for families. It's a classy discount store that focuses on customer loyalty and also has brand names that the customers wouldn't mind paying the higher prices for. Target's slogan, "Expect more, pay less" is recognizable throughout the country. It's also recognized for their coupons, red card rewards, and distinct red logo. Even when the economy takes a hit Target sales continue to grow, proving that it is one of the top retailers in the game at the moment.
It is so much easier to sit at home, finding the right size, the right colour and the right design and getting it delivered at your front door. And if you don’t like it, get it exchanged or refunded through the same way it came. PRIVATE PURCHASING Products like undergarments, lingerie or shapewear are liked to be purchased by people personally. These online shopping sites gives us the privilege to shop these personal products peacefully with full satisfaction. More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits.