Importance Of Situation Analysis

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1. INTRODUCTION Teaching materials become one crucial aspect of the learning process. Besides being necessary support for teachers, teaching materials indirectly become the standard point for students to learn. The students see the teaching materials as their source of knowledge and reference base. Teaching materials also have an important role in English for Specific Purposes. ESP course which is designed to fulfil the students’ needs is also materials-driven. Teaching materials are designed in such a way to meet the prescribed course objectives and foster learner autonomy (Crawford, 2002, p. 80). As one branch of ESP, the importance of teaching materials is also applicable in a Business English course. Many education institutes which have…show more content…
4-5) In conclusion, ESP focuses on the learner’s needs. In this case, needs might mean the objectives the learners want to achieve after finishing the course (Robinson, 1991, pp. 7-8). To meet these needs, a needs analysis is necessary to carry out by the teacher or a teaching consultant. Needs analysis that emphasizes on the learners' present situation (strength and weaknesses) is called Present Situation Analysis (PSA) and the one that emphasizes on what learners need after taking the ESP course is Target Situation Analysis (TSA) (pp. 8-9). The result of the needs analysis can be the start point for the teacher to design the syllabus and select the teaching materials for an ESP course. The authenticity of the materials and the use of textbooks or tailor-made materials are the issues about the materials selection since ESP relates to the learners’ disciplines or professions. The teaching and learning process, the assessment and the evaluation also have equally important roles as needs analysis and course design. Even, these five dimensions are overlapping and relate to each other in an ESP course. The figure below shows the relationship of needs analysis, materials, teaching-learning process, assessment and evaluation in…show more content…
English is now studied by students who want to build their career in the business world, as well as those who have engaged in business. Despite the variety of the learners, Business English in general aims to develop business skills, such as speaking and writing skills. According to Frendo (2005), some business speaking skills to be taught in Business English are socializing, small talk, speaking on the telephone, presentations, meetings, and negotiating. Besides, the business writing skills in Business English are business writing, correspondence, contracts, reports, CVs, agendas and minutes, and writing for internet (pp. 61, 81). However, of course, like any other branch of ESP, Business English aims to meet “the expectations of the students or the sponsors” (Donna, 2000, p. 2) for a very specific content in accordance with the students’

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