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Social Marketing And Social Change Essay

1429 Words6 Pages

CAN SOCIAL MARKETING LEADS TO IMPROVED SOCIAL CHANGE
YES,social marketing can definitely leads to improved social change.
Social Marketing is a concept of changing people’s behaviour towards a particular aspect.It targets towards the development and integration of marketing concepts with the benefits at individual and community level.This development and integration will lead to good human and social cause.The scope of social marketing is quite wide.Mainly,social marketing aims at improving the society without aiming at the commercial goals.Social marketing aims at social wellness.This is totally different from commercial marketing as commercial marketing primarily targets at financial upliftment,but no doubt it also contributes to social good.

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