Importance Of Social Marketing In Public Health

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There are many definitions emerged in line with the development of social marketing as a discipline by itself and also the fruitful results of the application of the projects that contributed for the growth of the nations. Social Marketing definitions were evolved from three perspectives viz., 1. It is a method in the area of public health management and environmental issues. 2. It is an application of marketing concepts and tools for individual behavior change. 3. Academic and institutional vitality and establishment of centres of social marketing research and application. Social Marketing involves meticulous and effective planning, efficient execution and application of marketing tools with an intention to bring in social change through individual behaviour change that result in economic prosperity. Most of the researchers confined social marketing to health sector. Social marketing can be applied to health related causes, marketing of cities and places and can also be applied to people (Kotler and Levy, 1969). Social marketing is related to HIV/AIDS, contagious diseases like malaria, and also family planning, maternity and child health (Chapman et al (2005). Social marketing is an emerging discipline to improve the health products and health related services (Manoff 1985), worked out in the area of public health, and applied social marketing research in public health (Craig Lefebvre and June Flora, 1988). In developing economies, social marketing is used for the

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