ipl-logo

The Importance Of Social Media In Business Marketing

1232 Words5 Pages

Social media has been a part of people’s lives for several years. It has made communication easier and convenient for society today. The number of people who use social media continue to increase, and they have become more dependent on it. Using social media to market a business has become essential to the success of brands, products, and companies. Ciprian Pavel’s scholarly article, “The Growing Importance of Social Media in Business Marketing”, is about the beneficial purposes of social media when it comes to business marketing. It was written last June 2015. The author of the scholarly article, received a Doctor of Philosophy Degree in marketing last 2010, has written many theses, is an author and co-author of various books and articles, …show more content…

First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool. The advantages of using social media includes inexpensive marketing, brand-effectiveness, easy customer acquisition, direct customer interaction, and increase of sales and leads. Inexpensive marketing through social media allows the company to save money, time, and effort. It also gives businesses more exposure. Branding can …show more content…

It is cost-efficient by means of saving money, time, and effort to reach many audiences. It can also increase sales and profits since online advertisements attracts more customers. From one’s point of view, the author’s scholarly article is agreeable. In contemporary times, social media has become an essential resource for companies trying to market their product or service. With the speed of social media advertisements and its availability to many people, it is considerably one of the most effective ways of marketing. In conclusion, the article is confusing because of the inconsistent patterns, and generalization of ideas. To have more people be engaged to the article, it needs to be precise and consistent. The scholarly article is relevant, and it could help many businesses when it comes to

Show More
Related

  • Analysis Of Flip Tax By Austin Boykins

    523 Words  | 3 Pages

    He appeals to the monetary figures of the audience by mentioning that all reseller have a common goal to have a high-profit margin and the many different ways you can achieve that. His use of monetary figures helped the reader understand that there many different ways you can make money in order to do so you need to find a market base that best fits your inventory. This affects the reader in the aspect that there’s plenty of ways to make money, the reader just needs to find a market that best suits his business and consumer

    Read More

  • 94fifty Basketball Marketing Plan

    686 Words  | 3 Pages

    Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.

    Read More

  • Art Rooney And Joined The National Football Team

    1643 Words  | 7 Pages

    After doing research for this assignment, it helped me to understand that, first various teams and organizations run and do things differently from one another. It showed the variety of positions and the responsibilities that each one holds. It gave me a more defined insight of the corporate structure of the

    Read More

  • Bsbwor501 Unit 3 Assignment

    732 Words  | 3 Pages

    In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.

    Read More

  • Hum 186 Social Media Paper

    677 Words  | 3 Pages

    When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.

    Read More

  • Ansoff Swot Analysis

    1646 Words  | 7 Pages

    INDIVIDUAL ASSIGNMENT TRANSNET – MANAGEMENT ADVANCEMENT PROGRAMME (MAP) 2015 Module: Principles in Marketing Date of submission: 06 March 2015   TABLE OF CONTENT Page 1. COMPANY OVERVIEW 3 2.

    Read More

  • Swot Analysis Of Apple Marketing Strategy

    3863 Words  | 16 Pages

    1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”

    Read More

  • Hillary Clinton Presidential Advertisement Analysis

    1507 Words  | 7 Pages

    Advertising has played a significant role in the marketing industry which has allow individuals, businesses and organization to spread their message on their brand, product, service and idea to the public. Many advertising companies would heavily use television, radio, billboards to showcase their clients businesses and brand the past, however with technological advancement increasing, the use of advertisement have expanded to different platforms of media such as social media with the use of Facebook, Twitter, YouTube, and etc. It is clear that many advertising agency are using online platforms to deliver their clients’ messages as online presence is being used heavily. With advertisers using online presence to spread the message, it is clear

    Read More

  • Persuasive Essay On Swot Analysis 2014

    1499 Words  | 6 Pages

    I mean social media is the most beneficial and furthermost rewarding ways of reaching to the viewers and the public. For example, New Zealand All Blacks is the most popular and winning teams throughout the history of RWC, they know how to make their fans be devoted to them; considering the team on Facebook has more than 3.2 million (www.blog.hootsuite.com) likes, and their campaign for 2015 games “WE BELONG” stood out and was extremely positive to their supporters, also, they marketed their team by hashtag “#TeamAllBlacks” this has reached international social media success when people from other countries started supporting New Zealand All Blacks. As said by C.Hackey “social media marketing offers opportunities to leverage mass media coverage to elicit consumer activation, in addition to generating presence for the brand.” (C.Hackley Marketing in Context 2013) I massively agree with C.Hackley, I believe social media influences marketing opportunities as it connects with the consumers and also influences them to interact with the presence, like rugby each team is trying to connect with their supporters/consumers who purchase their promotional material and support the team.

    Read More

  • Social Media Analysis

    1565 Words  | 7 Pages

    These platforms help business people find new clients. In 2015, the usage of social media for advertisement increased by 25 percent. It is estimated that over 33.5 billion US dollars were used for social media advertisement, which is an indication that organizations have realized the importance of social media (Safko, 2010, p.25). The effectiveness of social media in product advertisement is attributed to the associated reliable conversation tracking, the increased number of internet users especially through mobile phones and the advanced targeting and sharing options offered by the various platforms (Safko, 2010, p.25). The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32).

    Read More

  • Dog Chew Feasibility Study

    1520 Words  | 7 Pages

    Customers job, pains and gains are presented. Section 3 deals with the macro level industry assessment where the relevance of Poter’s five forces are explained based on the company strategy. Micro level industry assessment is explained in section 4. It gives an idea about the organizational resources

    Read More

  • Summary: Savigny Oddie Toggle Business

    1247 Words  | 5 Pages

    The major challenges relate to customer services, quality of employees, distribution networks, marketing research, product introduction in the market and so on. Accordingly, these challenges depend upon the skills of an organisation and to some extent, it depends upon marketing team and teamwork within an organisation as well (Capon et al., 2009). 3.1 Customer

    Read More

  • Demographic Analysis Of Apple

    1564 Words  | 7 Pages

    Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.

    Read More

  • External Analysis: Effective Decision Making

    444 Words  | 2 Pages

    Many lessons can be learned from the external analysis! First, the most important take away is that you must know your own business, and know it well. Knowing the details of your business allows for pointed questions to be asked that will guide research in the appropriate direction. It will not serve me well to ask and research the wrong questions. Effective decision making is the distinguishing factor that determines success, and decisions that are based on research rather than intuition have a higher probability of accomplishment (Nassar, 2007).

    Read More

  • Mcdonald's Revenue Cycle Case Study

    1073 Words  | 5 Pages

    Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders.

    Read More

More about The Importance Of Social Media In Business Marketing

Open Document