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Essay On Experiential Learning Theory

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Introduction
Social media has grown explosively and became outstanding in recent years. Given its widespread and growing acceptance, it would seem logical to suggest that the PR curriculum should integrate this content in order to provide students with a competitive skill set. The intellectual and professional skills needed to build a career in public relations have changed markedly in the past decade. Therefore, PR education should reflect the current environment through changing quickly to reflect new content and necessary skills.

Statement of the Problem
There is an increased focus on theory as opposed to practice. Therefore, there is a need to blend the theory and practical skills required for an effective public relations education. …show more content…

Experiential learning theory defines learning as "the process whereby knowledge is created through the transformation of experience". Knowledge results from the combination of grasping and transforming experience, in which individuals first take in information and then interpret and act on that information. The process includes the information acquired through formal learning and past experience, the application of knowledge to real world setting and finally, the analysis of knowledge and activity to create new knowledge. These claims can back the current study as its framework, in which the education methods of social media in Public relations in UAE universities can be assessed. The reason for choosing the researcher this theory as the thesis theoretical framework is that it blends theory and practice, helping provide rich learning experiences for students through focusing on the application of knowledge in real world setting, which is required for undergraduate students in order to be able to benefit of the knowledge they acquired during their undergraduate level and to be able to apply this knowledge in their career

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