The Sport Tourism Industry

Tourism is an industry which had started from long time ago. It can be traced back to Ancient Roman Empire time where people start moving out of their usual environment. As time passed, tourism industry had greatly expanded. Nowadays, many types of tourism had existed and the responds are overwhelming by the consumers. Different types of tourism had been created in order to find for the niche market. Sport tourism will be one of that. Recently, sport tourism got a good respond from consumers and it is gaining its popularity. Sport Tourism refers to the international trips specifically taken to watch sporting events. (Carribean Tourism Organization) It is another form of leisure travel. People travel to watch the sport event hold at a country

The involvement of people in an event, especially in sport event is very subjective. It is depends solely on a person’s will and preference. In a sport competitive event like badminton, the spectators will travel to a country to see the match regardless of the genders. It can be men or women. According to Cristina Jonsson and Dwayne Devonish (2008), the result of their study shows that men and women tourists did not make a significantly difference in their motivation to participate in sport tourism. The case nowadays is that the gender in spectators did not make up an issue. In achieving the level of civilize people, country, or era, the gender equality is being strongly promoted by many non-government organizations, like UN Women, UNESCO, and ILO. Therefore, everyone is being treated equally in all matters regardless of their gender consideration. So do in the aspects of their involvement in choosing sport events to participate as non-active tourists. Women can be the fans of wrestling games beside men. Thus, to participate or not to participate in any of the sport event tourism is depends on themselves in choosing their favourite games.

In addition, the increased of women athletes in sport games have definitely raise the number of women spectators in taking in sport tourism. With the trend of many games taking part by women, it creates awareness among their gender group. It shows the other women that they have the capability to compete with men and can be better than them. Hence, it draws the attentions of the rest and supported them. It can rather become a motivation for them to support their athlete and by travelling around the games