Importance Of Storytelling In Design

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Storytelling in Design Introduction Storytelling played a significant role in building up our society and communities. It is as old as human race. Great Kings, Monks, warriors and Gods came to life in our minds through listening to stories. In ancient time people traveled to many places and share stories they knew along with the co-travelers, these stories creates chain reaction and travels all places it could reach. Even Jesus, Mohmed and Buddha preached people through storytelling. (Parkinson 2001) Stories engage people and emotionally connect and promote to respond to it and it is one of the best ways to share information. User experience design use storytelling to gather information and capture human emotions during their creation. Stories make designers to create human centered design, predominantly stories are used in user experience because it starts from the people and the people will use end product. (Whitney Quesenbery & Kevin Brooks 2010) Importance of storytelling in User…show more content…
User stories explain the user goal and user’s expectation on the design. Storytelling contribute more to collect the details and emotions of users during interviews. In conclusion, having plenty of data about the typical end user is always good, especially when you can turn all that information into something meaningful and useful for the UX design process. User stories and empathy map act as very powerful UX research tools that not only enhance the design process but also help the development team to better understand why they are coding this or that feature. A well-crafted user story is the skeleton of any UX design project. It will help create a strong product that successfully solves the user’s problem and evokes a feeling of
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