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Company's External Environment

858 Words4 Pages

Introduction

Strategic analysis is important in the process of preparation and adoption of management decisions and is an integral part of the planning of economic activity of enterprises of all forms of ownership. For the reason that in the market economy, heads of enterprises, chief accountants and managers of different levels should pay more attention to the solution of strategic problems. Here they have the support of strategic analysis, which is based on the materials of other economic disciplines and its aim is the development of knowledge and methods and techniques of conducting analytical studies, identify opportunities to improve production efficiency, financial and investment activities. The objective was to perform …show more content…

It appeared in managerial practice quite recently.
The external environment of the firm is a set of active agents and forces acting outside the firm and affect the ability of management to establish and maintain with target clients of the relations of successful cooperation. Thus, practically everything that exists outside of the enterprise, can be included in the composition of its external environment, but only if all these elements can influence him.
The analysis of the external environment of the company: allows you to identify the factors that promote or prevent the commercial success of the enterprise. With the increasing dynamism of the external environment, such an analysis becomes for the company a vital factor that determines its survival. Not all elements of the external environment for the enterprise have the same value, so an important part of the analysis is the identification of those among them who play an important and significant role.
PEST-analysis (sometimes referred to as STEP) is a marketing tool intended to detect political, economic, social and technological aspects of the external environment that affect the company's …show more content…

Analysis of internal environment factors

The internal factors include: goals, tasks, technology, structure and personnel. Examination of the internal environment will be considered in the following functional areas: marketing, Finance, manufacturing (operations), personnel, organizational structure.
Analysis of the marketing function
The main purpose of the marketing Group Gazprom is to increase sales not only in domestic market but also in international markets of Far abroad CIS and Baltic States.
According to the data of Gazprom's gas delivery company in Europe grew 18% in the 3rd quarter of 2009 relative to the 2nd quarter of 2009. Contract prices for gas delivered in the far abroad, in K fell to a low of $243 per 1 thousand cubic meters
Net profit "Gazprom" under IFRS in the I half of 2009. decreased compared to the same period of 2008. in two times - up to 305,76 billion rubles of Revenues decreased by 6.4% - up to 1 trillion to 639.7 billion rubles Operating costs increased on 16,3% - to 1 trillion 207,8 billion rubles, profit from sales has decreased on 39,3% - to 431,9 billion rubles, profit before taxation decreased by 2.1 times - up to 387,8 billion

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